If I were buying a display at retail price, I would opt for the ASD over this because it only cost a few hundred more.
Hmm.
We'll have to wait for the reviews to see what the display quality is actually like, but there's no particular reason that there's going to be any great difference beyond the "matt vs glossy" debate.
We're talking
probably ~$1000 for the Samsung (non-Apple gear typically sells for well under the manufacturer's RRP) vs $2000 for the Studio Display with comparable tilt & swivel stand - or $2300 if you think a glossy display will make your eyeballs bleed (yes, that's not just matte but
nano textured and I'm sure its wonderful but there's no other 'just matte' option to compare prices with). So that's quite a price premium to pay without good reason.
The first deal breaker for me would be the Studio Display's lack of additional DisplayPort or HDMI inputs - if I'm going to buy a heirloom-quality display I want to be able to use it with old PCs, Raspberry Pis, surplus set-top boxes etc.
The second deal-breaker is that I'd prefer a matched dual display set up and the Studio Display price makes that totally ridiculous, if you're going to be able to get two Samsungs with comparable image quality for the price of a single SD. (The
reality is that I've already bought two 4k+ 3840x2560 28" displays for the price of one
Samsung and the extra utility, for me, outweighs the slight compromise in display quality).
Ideally - for a second display - I'd prefer a straight display with
no speakers, mic, webcam or laptop charging, but I can see that's going to be like wishing for a non-smart TV...
Still, I'm deeply unimpressed by the "Studio Display has wonderful speakers" argument - they're only "wonderful" compared to other tiny speakers crammed into a display. Anybody even tinkering with A/V work (or even anybody who listens to a lot of music on their computer) is best advised to invest in decent external speakers & external audio interface. Likewise, $50 gets you a half-decent webcams. Certainly not things I want to be forced to duplicate in a dual-display setup.
Then, there's the "annoyances" of the SD - like the non-removable mains cable, which is simply indefensible form-over-function nonsense. It's not really a "deal breaker" but it's still going to be a stupid annoyance to have to unlace the mains cable from under the desk every time you want to move the monitor to clean or re-arrange the desk.
Still, the big disincentive of
either the Samsung or the SD is that there's really no compelling new display tech around (in 5k/27" sizes) at the moment, and we could see mini/micro-LED or similar displays, higher frame rates etc. within the lifetime of these displays.