This thought occurred to me recently and I found it weird, too. The Maps issue wasn't really that big a deal, but I thought it was good of Apple to come forward and apologize when they realized that the product wasn't up to their standards. It would have been better if they had waited until they were certain that it was up to their standards, but the apology made it clear that they still had those standards. So iOS 8.01, which rendered some new phones unusable... that's a big deal. Was that not deserving of an apology?Cook is CEO. Anything that happens at Apple good or not so good is his responsibility. No reason Bono should apologize for Cook pushing an album to devices. That was Cook's boneheaded decision.
All the commotion about Maps is silly. People with pricy phones could not make calls because of buggy OS. That is ok but a silly app is reason for discharge.
Amazing
Granted, there's a difference between the two in that customers were stuck with Maps and no viable alternative (Google Maps, which had previously been the iOS default, did not yet exist as a separate app that could be downloaded), whereas the iOS 8.01 update was pulled and instructions were provided on how to undo the update (with mixed reports as to how successful the outcomes were)... but if they were going to issue an apology over Maps, surely iOS 8.01 deserved one, as well?