Ah, yes, Mr. iPad and his fantasies. But, yeah, you hit the nail on the head. Adobe is not stupid. I'm not going to deny Serif's products are good. They are good. They have polish. But they're not going to be adopted industry(ies) wide. I just don't see it. I don't know about the other two software mentioned as I've never heard of them. I'll have to check them out on the app store. In a way, it's also why Filmic Pro is the defacto standard film app on iOS or Android to be used with a flagship phone if you want to take great video and access controls to the phone's camera the OS doesn't let you otherwise. I guess in a way it's also why Adobe's mobile device software isn't as highly used or rated at say Snapseed. Adobe has a name to go by here, but Snapseed is sort of like Photoshop Elements with some more features whereas the Photoshop for iOS or Android is terrible, and is no better than the plethora of cheap apps out there. --- Post Merged, Feb 6, 2019 --- Serif Europe, the company behind them, has existed for 30 years. They've never been a threat to Adobe. I own Designer and Photo licenses. They're alright software, but they're not used widely enough to make a dent. Adobe knows they're the industry standard in most fields. It's why Adobe has a very relaxed policy on piracy when it comes to private individuals, but will be harsh on business using them. Once you get hooked onto the sweet sap of Adobe's intoxicating drug, you're hooked for life. Especially if you work in a field where you need the defacto standard. Foxit can create PDFs or open them, but the software still has issues pushing/converting bug free PDFs. And Foxit and similar have been around for over a decade now. No bueno. Does anyone remember Swish Zone's software, Swish Max for Windows and OSX? The company that was going to beat Adobe (before them Macromedia) at their own game? Forgotten relic of the past. And with flash dying for good in 2020, there's no need for a new competitor. When Illustrator and After Effects are excellent tools for animations.