Exactly this, I wouldn’t feel much wearing an Apple Watch but give me a JLC, Audemars or Vacheron and it’s like I’ve conquered the world ! 😂As good as the Apple Watch is, it can’t compete against the luxury watch sector as ‘functionality’ is not the appealing factor. People into those types of watches own them because they enjoy the aesthetics and craftsmanship. It’s a buzz that can’t really be explained unless you are passionate about it. I’m guilty of wearing my Apple Watch far too much and need to start my rotation again. I can go a day or two without an extra device showing me notifications every now and then.