Each to their own, but surely if the key task of a watch is to show the time, then the Apple Watch is the winner there too. More accurate than any JLC or Rolex, and can be configured with a simple face. You don't have to use all of those features such as heart rate sensor etc.
I have some "mid range" watches (Citizen, Tag) but I never wear them, just because the Apple Watch does everything that they do, and does it far better.
The obvious and significant downside is charging every day (or at a push, every second day).
Just my opinion, obviously.