Since Facebook has been trying to look like they care about privacy, I feel like it is the best time for Apple to make iMessage with Facetime available on a lot more platforms. Find a way to monetize it. Integrate photo backups and sell iCloud storage for example. Make an in-app Store and allow money transfer thru Apple Pay could monetize iMessage as well. Put a bigger emphasis on Group and allow to send SMS on Android. Allow it to save contacts. Emphasis on encrypted communications. This could be a potential threat to Facebook and it would show Apple cares about privacy while promoting their Service stance. What do you think? PS: Maybe in a dystopian future they could just buy twitter and integrate it with iMessage somehow.