The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

[Saturnine]

Well if this thread proves anything, it's that some people will defend Apple no matter what. However good the display is, and however well made and clever the stand is, $1,000 is seriously excessive. I mean, the tilting mechanism is no more functional than that of the iMac G4 and that whole computer with display cost $1,850 at launch (adjusted for inflation.)

Now, obviously I have no idea of the cost of manufacture of the new display or the stand, nor do I know what the R&D costs are. What I do know is that the majority of even the most lavish companies who will go and pay top dollar for the best equipment will baulk at paying $1,000 for a monitor stand. If common sense doesn't tell me that, then my 20 years in the business industry does. And Apple makes mistakes from time to time. Let's not pretend that they always know best.

Anyway, it's clear that this display it not meant for me nor the majority of pro and semi-pro users on these forums. That's disappointing. Maybe I don't need 6K and 1000 nits of brightness, but I sure would have liked an Apple display to pair up with my MacBook for the professional video and photo work I do. I guess that the Pro Display XDR goes into the same category as the Sony F65 as something I'd love to own, but there's not a chance in hell of me seeing a return on investment!

 

[Fancuku]

Courage friends, courage.

 

[simonmet]

Can’t wait for all the YouTubers’ reactions to this!

 

[J___o___h___n]

I’ll go with option 3: lean it on the wall

 

[Bin Cook]

The audible groan at the price must be difficult to run out hence the uncharacteristically late release of the keynote replay. Megalolz

 

[Joniz]

I’m just gonna buy the stand.

Don’t need the monitor part.

 

[CPx]

Yeah I feel like this was a marketing goof... they should call it a $5999 display but offer a VESA option for $5199.

 

[logicstudiouser]

Oh, and the cord is also sold separately for $199.
And don't forget to buy AppleCare plans for the stand, monitor and power cord. We will throw in AppleCare for your documentation if you buy everything else.

 

[jimbobb24]

If this thread proves anything it’s how people don’t get information before freaking out. Apparently it comes with a normal stand included - but you can pay extra to get a special one. But half the people here are talking about how it has no stand or you must get some $999 stand. Apple introduced a new product - a special counterbalanced stand as an upgrade for those who want it.

 

[Joniz]

Can’t wait til they have these on display at the Apple store.

The stands, that is. I want to see a table with nothing but stands.

 

[celdronis]

why 999$ for the stand ?let me tell you why , because it is an Apple stand ....

 

[davidg4781]

Alright all you “professionals” wanting a fantastic Pro display from Apple and a place to plug in your PCIe cards, time to dust off your credit cards and buy this stuff Apple made for you.

 

[mac4good84]

I don’t get the negative comments. If you don’t need that level of fit, finish, and functionality — don’t buy it. And how does Apple know if a user would want a stand or wall mount? Are they supposed to include both, and just charge more for the whole package? Logistically it makes sense to sell these pieces separately. Outrage over something that maybe you can’t afford or refuse to purchase just reveals your own covetousness and insecurity. There are more and less expensive monitors out there. Just pick one, do your work, and shut up about it.

People cant voice their own opinions now? Of course I don’t need it and won’t be buying it, that wasn’t the point. The point is the gross overpriced stand Apple is selling which is clearly getting flak all over social media and the internet and rightfully so. But to those who do buy it, more power to them, it’s their money and they can do what they want with it. Just because I think it’s overpriced doesn’t mean people won’t still purchase it.

 

[yourmn]

If this thread proves anything it’s how people don’t get information before freaking out. Apparently it comes with a normal stand included - but you can pay extra to get a special one. But half the people here are talking about how it has no stand or you must get some $999 stand. Apple introduced a new product - a special counterbalanced stand as an upgrade for those who want it.

According to the tech specs, there isn’t one in the box

 

[ILikeAllOS]

This XDR display and especially the new Mac Pro are awesome. Why though, would they not only sell the stand separately but charge a $1000 for it? How else are you supposed to use your display in the first place?
What they should have done is included the VESA mount for free so people can at least attach it to a monitor arm, and then charge just $199 for the pro stand if people want to pay a little extra or don't have an existing arm to attach the monitor to.

Apple has yet again taken something that should have generated lots of positive WOM and free advertisement for them, and instead turned it into a laughing stock that's getting meme'd (is that a word?) across the Internet.

 

[ouimetnick]

If this thread proves anything it’s how people don’t get information before freaking out. Apparently it comes with a normal stand included - but you can pay extra to get a special one. But half the people here are talking about how it has no stand or you must get some $999 stand. Apple introduced a new product - a special counterbalanced stand as an upgrade for those who want it.

That’s Tim Apple’s fault. There’s this thing called clarification... and also how they market a product. If that’s the case (comes with a basic stand) then perhaps Apple would have been smart to gloss over this $999 stand, but what do I know?

 

[jgbr]

Elitist. Jobs wouldn’t tolerate it.

 

[BigBoy2018]

CAN’T WAIT TO BUY THE STAND AND THEN ONE DAY THE MONITOR. O N E D A Y!!!!


I think Apple thought they were being clever with the stand. They didn’t want to sell a $6200 monitor so make the stand and VESA separate. For those that buy the stand and VESA(most Apple faithful will), Apple gets its full $6200. Those that wait for a third party stand with VESA option for $80 will be quite happy I think.

Still, it was priceless seeing him cutoff in the keynote with laughter at the stands price.

I didnt see the keynote, so does anyone know where I can view this part where they announced the price of the stand? I want to hear the audience reaction for myself!

 

[mac4good84]

Well if this thread proves anything, it's that some people will defend Apple no matter what. However good the display is, and however well made and clever the stand is, $1,000 is seriously excessive. I mean, the tilting mechanism is no more functional than that of the iMac G4 and that whole computer with display cost $1,850 at launch (adjusted for inflation.)

Now, obviously I have no idea of the cost of manufacture of the new display or the stand, nor do I know what the R&D costs are. What I do know is that the majority of even the most lavish companies who will go and pay top dollar for the best equipment will baulk at paying $1,000 for a monitor stand. If common sense doesn't tell me that, then my 20 years in the business industry does. And Apple makes mistakes from time to time. Let's not pretend that they always know best.

Anyway, it's clear that this display it not meant for me nor the majority of pro and semi-pro users on these forums. That's disappointing. Maybe I don't need 6K and 1000 nits of brightness, but I sure would have liked an Apple display to pair up with my MacBook for the professional video and photo work I do. I guess that the Pro Display XDR goes into the same category as the Sony F65 as something I'd love to own, but there's not a chance in hell of me seeing a return on investment!

Common sense, something some people clearly don’t have.

 

[modul8tr]

I’m gonna guess there’s more to the story behind this price than meets the eye. It’s not like Apple sells enough of ANY of their pro kit to make meaningful sums of money. And by pro kit I mean iMac Pro and Mac Pro etc.

So for all the people thinking that Apple thinks it’s going to clean up on $5,000 displays with $1,000 stands that go with $6,000 computers....prob not. Too few people buy this stuff.

 

[apolloa]

I don't think you understand the definition of thief. What property is Ape stealing? If you don't like the price, don't buy it. Unless Apple forces you to buy the stand, they aren't stealing anything.

There will be affordable third party stands soon enough.

Have you people never shopped for a counter-balanced display mount before? They're not cheap. We use Humanscale ones at work, and they're something like $400 each, and meh quality to be honest. The price of the Apple one is certainly high, but assuming it's actually very good and figuring in the Apple-tax, I don't actually think it's unreasonable.

Or, do people really plan on putting a $5000 display on a crappy plastic stand?

Well, they delivered what the customers asked for. Now it’s the customer’s turn to open the wallet.

Most people who purchased a 5k display in 2019 spent a lot less than $5,000. This 6k display here will be purchased by companies who won't use any cheap included stand anyway.

Would you have prefered they say the monitor costs $6000, but for $1000 less you can get it without the stand? Actually, from a marketing standpoint, that probably would have been smarter to do it that way.

It comes with a basic stand -- so say all the other websites covering the hands-on session in person.
Chill out. $999 is for the fancy one.

The people who were in the market for the $40000 Sony reference monitor they showed during the keynote are unlikely to be crying about the $999 stand. If it's not a good investment for whatever you do, don't buy it. Simple. If all I need for gardening is a $20 shovel, I won't be complaining that an industrial digger is $200k.

I don’t get the negative comments. If you don’t need that level of fit, finish, and functionality — don’t buy it. And how does Apple know if a user would want a stand or wall mount? Are they supposed to include both, and just charge more for the whole package? Logistically it makes sense to sell these pieces separately. Outrage over something that maybe you can’t afford or refuse to purchase just reveals your own covetousness and insecurity. There are more and less expensive monitors out there. Just pick one, do your work, and shut up about it.

The customers buying these will be buying from their B2B sales team and buying dozens, if not hundreds at a time. Separating the parts out like that will allow them to order what the customer needs and negotiate more flexibly.

Apple also operates a leasing program for business customers. Here again, separating things out allows for a more cost-accurate contract.

Some production companies and studios will want stands, many will have custom install options for the VESA mounts. Most will likely desire a mix of both.

This is not a consumer/prosumer product. Very few will be sold one a time. It’s not a product for someone who just wants to own the “best” of everything. It’s for businesses that buy/lease based on the potential return on their investment. More power/capability means faster production time, means more cash flow. They aren’t going to be used or sold like iMacs, so it’s naive to view the pricing or packaging that way.

If this thread proves anything it’s how people don’t get information before freaking out. Apparently it comes with a normal stand included - but you can pay extra to get a special one. But half the people here are talking about how it has no stand or you must get some $999 stand. Apple introduced a new product - a special counterbalanced stand as an upgrade for those who want it.

All this talk about a ‘special’ ‘pro’ counterbalance stand defending Apple is sad really.
Microsoft managed to make a gorgeous display and one hell of a great ‘counterbalanced’ stand on the Surface Studio, that computer costs $3499... Apple is charging nearly a third of that entire computers price for a stand... and every single solitary person who has tried the Surface Studio has said how fantastic the hinge is!

So please, don’t try to defend what Apple has done here as ‘special’ or insult us by claiming we don’t understand, I think everyone understands Apple is making an obscene cash grab with this, apart from you guys.
And as for the comment of companies will buy them in bulk, in what world do you think finance would approve several thousand dollars or pounds on some monitor stands?

As for third party stands, I think we need to wait for proof these exist before using that as an excuse to apologise for Apples rip off pricing..

 

[peglegjack]

No joke, that was one of the most golden moments in keynote history.

The crowd very audibly gasped (as anyone would have). The presenter couldn't get off stage fast enough as if he were in the Olympic Speed Walking Finals in Rio.

 

[apolloa]

I’m gonna guess there’s more to the story behind this price than meets the eye. It’s not like Apple sells enough of ANY of their pro kit to make meaningful sums of money. And by pro kit I mean iMac Pro and Mac Pro etc.

So for all the people thinking that Apple thinks it’s going to clean up on $5,000 displays with $1,000 stands that go with $6,000 computers....prob not. Too few people buy this stuff.

They sold an Apple Watch with the exact same internals as a 300 dollar model for 12 grand PLUS! Just because it had a fancy leather strap and a lump of gold as it’s case that was probably worth 1 grand at most! They shipped it in a plastic box.... I think that should tell you enough if Apples pricing and a monitor stand!

 

[wave-forms]

ps It does come with a stand! It's a 'normal' one like you get on a iMac.

That would make way more sense, but the product page says no such thing about a lesser stand being included. ‍♂️ The “In The Box” section lists the monitor, a power cable, a Thunderbolt 3 cable, and a cleaning cloth.

 

[Tmelon]

The stand would need some kind of stand out feature to make $999 not seem like an insult. They could have included some additional ports, a wireless charger on the base or something to make it stand out, but it's just a basic stand that doesn't even give you the ability to change the height. It seems like almost everyone out there looking at this display would be better off just getting the VESA adapter and then a normal stand for a 3rd of the price.