Well, they likely have a reason, and it might simply be even simplicity since it's much easier to not do it rather than to do it. I guess the point is that while it might be better/simpler for them, it doesn't necessarily translate to that for the consumers, and since we are consumers here (for the most part) we generally would want to look out for our interests more than those of someone else or a corporation of some sort basically (since they do that fairly well on their own anyway).
Yes - the question is whether there are enough consumers who think the way we do to matter to Apple...my guess i that there aren't. But you probably have come to the same conclusion.