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Weren’t they undetectable from the start which is why AirTags work like they do. Because the old way sucked
The old way didn’t suck. The AirTag way sucks because it makes the product almost pointless and in some cases even worse than not having it at all: some valuable items like a wallet or similar could now become easily found by thieves whereas without AirTag they might have gone unnoticed. Stalkers are such a niche problem that is not worth making a product worse for everybody else for it. Also stalkers will just other products or tamper with AirTags for example removing the speaker. Law enforcement should address stalking, not apple.
 
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I want this - im using my Airtags in our Bickes, our baby-stroler, and inside some expensive equiptment, but it is really useless if the thive has a modern phone and then disable this...

I have helped a friend use Find my - to successfully get a stolen bag back.. Using "find my" after the purse was stolen from a bar. she got all her content back, including wallet -with ID showing homeadress, phone, carkeys, appartmentkeys - so yes it works
 
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This just goes to highlight how limiting Airtags are. They're only good for findling lost items, but are worthless for something that is stolen.

One example if an item is moved when it has been sitting still and away from the linked phone, it beeps. Completely the wrong approach. If a theif moves the item wtih an AirTag on it, the AirTag literally lets them know where the AirTag is hidden. Instead it should give a silent alert to the associated phone so th owner knows something has been moved. How dumb can Apple be?

Then there is the well know feature that alerts someone if an AirTag is moving with them that is not their AirTag. Great for anyone concerned about stalking, but then it cannot be used at all to help recover lost items from a thief.

Therefore after initally buying a three pack of Air Tags, I won't but them again. They are mostly junk.
I don't get it. Apple only sells them for finding lost items. They were never meant to track stolen items.
 
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The old way didn’t suck. The AirTag way sucks because it makes the product almost pointless and in sone cases even worse than not having it at all: sone valuable items like a wallet or similar could now become easily found by thieves whereas without AirTag they might have gone unnoticed. Stalkers are such a niche problem that is not worth making a product worse for everybody else for it. Also stalkers will just other products or tamper with AirTags for example removing the speaker. Law enforcement should address stalking, not apple.
Okay, enough of the total b.s.
Challenge: For every news story you find where a thief has found and got rid of the air tag, I’ll find 10 where the AirTag was used to get the property back. It’s a non issue… seriously, hating for nothing.
 
If it was stolen, you would see it going around town without you and you would report it stolen.









To all of the above comments and many more, it's not actually a fine. It is a contract violation. When you put the device in "Stalker mode" you are effectively signing a contract saying that if you do use it to stalk, you owe the money. In reality, most people convicted will just be forced into bankruptcy or wind up paying small payments for life.
Title has to sue to collect it isn't that easy.
 
This just goes to highlight how limiting Airtags are. They're only good for findling lost items, but are worthless for something that is stolen.

One example if an item is moved when it has been sitting still and away from the linked phone, it beeps. Completely the wrong approach. If a theif moves the item wtih an AirTag on it, the AirTag literally lets them know where the AirTag is hidden. Instead it should give a silent alert to the associated phone so th owner knows something has been moved. How dumb can Apple be?

Then there is the well know feature that alerts someone if an AirTag is moving with them that is not their AirTag. Great for anyone concerned about stalking, but then it cannot be used at all to help recover lost items from a thief.

Therefore after initally buying a three pack of Air Tags, I won't but them again. They are mostly junk.
Good job completely missing the point of what they are for while complaining you can’t use them for what they’re not for.

I suppose your fridge is junk too because it can’t toast bread.
 
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While I'm all in favor of it, the fine sounds like a joke. Tile does not have governmental authority and could not collect it, ever
 
I’m a little confused… how have Tile products worked for the past decade before AirTags? Weren’t they originally like what they are offering now? Or have they always beeped and notified others?
 
Okay, enough of the total b.s.
Challenge: For every news story you find where a thief has found and got rid of the air tag, I’ll find 10 where the AirTag was used to get the property back. It’s a non issue… seriously, hating for nothing.
And I can find 10 more thieves or potential thieves that don't care about Airtags or fancy GPS tracking and just go for it anyways. It's a non issue.
 
I don't get it. Apple only sells them for finding lost items. They were never meant to track stolen items.
Semantics. What you’re saying is that apple nerfed an otherwise useful product and for this reason has to market it for less use cases than it could have.
 
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To everyone who says 'this is not enforceable', it will cost you to defend. A lot. If you are a higher net worth individual, maybe retired or well off with assets, all Tile has to do is get a judgement against you in court, and your assets can be seized and liens put against your property. I haven't read that the money will go to victims, either. Tile just gets to keep the money? Brilliant corporate strategy. It's no longer worth the risk to own any Tile product. I hope no one signs up for this crap.

What's next, a computer company asking you to pay a million dollar fine if you download anything illegal?
I mean, it’s not all that hard to not do illegal stuff, is it?
 
It'll take about two days for this to get abused.

Divorcing couple scenario (ab)use case: Wife leaves husband. Husband buys a Tile and using Wife's credentials he copied just before she left, configures a Tile for Scan and Secure. Husband drops it in his own car. Two days later, husband calls cops and says his wife is stalking him. Cops look and find Tile underneath the seat of husbands car. Wife gets arrested and Tile sues her for the million.

Also, just curious: Who gets the million?
 
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The old way didn’t suck. The AirTag way sucks because it makes the product almost pointless and in some cases even worse than not having it at all: some valuable items like a wallet or similar could now become easily found by thieves whereas without AirTag they might have gone unnoticed. Stalkers are such a niche problem that is not worth making a product worse for everybody else for it. Also stalkers will just other products or tamper with AirTags for example removing the speaker. Law enforcement should address stalking, not apple.
Wow. That's very, very interesting. I had never thought of that. That's going to happen, maybe it is already: Just walk along the street scanning, and only hit the cars with airtags - see what they're attached too. Wow.
 
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This is very silly, but this issue is not the enforceability of a contract or whether or not this would be an actual deterrent. It's the nature of PR and corporate liability.

Stalking is defined differently in various jurisdictions, but it also often comes along with other crimes. Tile (and Apple) aren't really concerned about some antisocial misfit type or possessive ex being creepy. That's not good, and potentially disturbing for the victim, but if a restraining order solves the issue, the billion dollar companies aren't going to worry too much about liability because it won't be a story. Also, they don't care about people.

What they absolutely do worry about is the first time a tracker is used in some high-profile murder or kidnapping, or a major celebrity suing the company for enabling a stranger stalker. In both cases, the corporate concern is entirely about reputation and stock value. By selectively pursuing the fine, even if unsuccessful, Tile can say they've done their legal due diligence when something sensational happens.

There's also the very real chance that some idiot YouTuber crosses a stalkery line using a tracker for a prank or bit and starts a very public debate. It's the same bad PR Tile would want to avoid, and a perfect target for a very public civil suit. Corporate concern is not about protecting the public, but public perception.

Still sounds pretty dumb, right? Well, Tile's lawyers didn't make it dumb, that's just where society is at. And we're all to blame; we read and commented on this story and we'll read and comment on the first big crime story featuring a tracker. Doesn't matter what your opinion is or if you could personally beat the charge or how you know the real best use for the technology or you can imagine some hairbrained loophole; it's already a public conversation and Tile is hedging their company line.

It's all silly because companies can sell a product that might have a net-negative effect on society, be lauded just for bumping their stock price, and be absolved of whatever else through fine print.

But, you know, a tracker can help you find your keys faster! And there's a discount for buying a four-pack!
 
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