Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Tim Cook Calls Today's Launch of iOS 11 and ARKit 'A Day To Remember'
- Thread starter MacRumors
- Start date
- Sort by reaction score
won't remember this day, probably won't remember the day the bug fix 11.1 comes out either even though I'm waiting for that day to come before installing this. maybe 11.2 or 11.3 even depending on how many problems this massive beta test causes.
I would argue that title belongs to Coca Cola. If you visit the Coca Cola Museum in Atlanta, Georgia, the whole premise of that place is "Here's some sugar water we marketed the hell out of. It's worked out real well for us. Here, have a sample!". OTOH, it helps the products they sell are 1) comparatively MUCH cheaper ($1 bottle of coke easily falls into impulse buy territory) and 2) how their products are literally addicting (sugar and caffeine will do that), so I'd have to revisit this post and say Apple's certainly got some unique tricks up their sleeves.
Remember, Apple recruited one of those "sugar-water salespeople" and kicked Jobs out.
Tim Cook repeats hyperbole constantly. he's been doing it for years, even before becoming CEO. it's completely unbelievable and comes accross as fake marketing because of how ridiculous his statements are.
From "we have the greatest pipeline in years" (remember that, year after year without anything major released). to talking up things as "the best" or "day to remember!"
Tim. Stick to what you're good at, and it's not talking up apple
Did Tim just say, "Apple has never been about the selling the most of anything… Our objectives are not about big revenues?"
Honestly I can't stand Tim Cook. He's just so full of it. Magical, unbelievable, revolutionary, amazing, huge. I feel like he thinks we're dumb or something. Face ID is nothing new. A phone with edge to edge screen is nothing new. iPhone X does not have a "Value Price". Then he says monthly payments is how people get iPhone X. Clearly if people keep upgrading phones, you're kind of throwing money away since you never own the product. Apple is just not the same.
Tim is reminding me of the hucksters on late night TV. Buy it now, only $9.99 plus Shipping and Handling. Get a second one free, only pay Shipping and Handling. Of course the S&H was three times the cost of the original product. Maybe he's like the car salesmen who say "Only $199 a month" even though the payments may run up to seven years. Focusing on the monthly payment is a disingenuous way of hiding that the product you are selling would be seen as very expensive if one looked at the total cost.
I didn't watch the interview. Was Tim able to suppress his smirk as he used the word "value" in conjunction with a $1,000 base price device with only 64GB memory? The iPhone X has gone beyond the realm of a premium product straight into being a luxury good. It has been referred to multiple times as an "aspirational product". The iPhone X's primary value is in its exclusivity. A fairly large number of people will pay a high price to be the first to possess the latest and greatest device regardless of how much better it is than the competition. The utility of the device, while certainly top notch, doesn't approach the $300 price premium over the iPhone 8 which has many of the same features outside of the display and camera, or over the Samsung Galaxy S8 which is functionally extremely similar.
I didn't watch the interview. Was Tim able to suppress his smirk as he used the word "value" in conjunction with a $1,000 base price device with only 64GB memory? The iPhone X has gone beyond the realm of a premium product straight into being a luxury good. It has been referred to multiple times as an "aspirational product". The iPhone X's primary value is in its exclusivity. A fairly large number of people will pay a high price to be the first to possess the latest and greatest device regardless of how much better it is than the competition. The utility of the device, while certainly top notch, doesn't approach the $300 price premium over the iPhone 8 which has many of the same features outside of the display and camera, or over the Samsung Galaxy S8 which is functionally extremely similar.
Seems like many people are too short sighted to see the significance of ARKit.
Agreed. I've been working with for the past 2 months and the potential is incredible. I've worked on a project with some animation designers importing their 3D models into SceneKit and ARKit and it's endless possibilities.
Enlighten us! Besides showing cute dinosaurs in your living room like Pokemon, what would it be good for? (I'm genuinely asking, not trying to be snarky)
Gentleman, you know. Much worse: She touched his knee!
...and no one showed any reaction!
Assume the opposite: The male presenter touched the knee of a female guest. THIS would have been a day to remember. Months of television live feeds in court, a destroyed male tv presenters life, 100 Million $ for her and so on. But this way it appears to be ok...
Because of the animated emojis! A day to remember. You to, can be a popular animated character on TV (well iPhone at least).
Even if he did, would he be capable of judgement in quality and design when he sees it?I would be very surprised if Tim Cook did QA on all their products
A captain of a ship makes the final call, not anyone below him. It's all on him, not the next "Forstall Fall Guy".
We did not say he would win, but if he ran, he would have to step back from Apple. This is huge benefit.
Comparatively, iPhone functionality to that of the Samsung S8, and the Note8 for that matter (closer price-wise) is not even close.
That grand buys you a LOT more functionality than just a bigger (for iPhone at least) screen if you go Sammy.
Apple removes, not adds, functionality with every iteration.
I bet the next iPhone will be missing the charge jack too, now that inductive charging is in place and their coffers are still filling up with tons of "courage" money.
Angela Ahrendts is at Apple for a reason. Apple is a luxury brand where cachet matters more than anything else.
Of course he can. Not sure why anybody will think differently?
Face ID is nothing new? Please enlighten us as to where you've seen this old tech before. (please choose wisely and don't insult us)
Thats not the issue. In the past the technology spoke. Now Cook seems to think that him speaking is the important part. I really think he is trying really hard to cover up bad press, which in the end is a losing game.