I know, right? Putting 'Pro' after the word iPad doesn't make it any more than an iPad.
They should still consider a crossover device such as the surface pro, I'll bet such a device would sell enough to justify its own existence. I'm an avid surface pro user, but given all the privacy scandals and my respect for Apple's privacy stance, I would definitely switch to a tablet with Mac OS on it. I have very little use for an ipad as a tablet, it's just too primitive for my needs and my surface pro does every single thing an ipad can do, although admittedly I'm certainly jealous of the battery life. I also do not want a Mac laptop, I have just grown accustomed to awesome features such as having a touch screen.
Both of those devices are great and still are a necessity for many, although I would argue that once the surface pros catch up to the battery life the concept of something like the ipad will become completely unnecessary, but we are not there yet. Apple just needs a competitive kick to the butt and they will suddenly "believe" in crossover tablets, just like they suddenly "believed" in phablets and styli. I think battery life is the big deal here and what will ultimately push Apple when other superior devices can match them. Although Apple must be also considering the impact of Chrome books which do match the battery life and have a superior OS and hardware which can be used similar to a PC. I suppose we will see if the sales impacts Apple's business.
I don't think anyone could deny that a Mac OS tablet wouldn't sell like hotcakes if done correctly. Of course it would take away from ipad and laptop sales, but then again it could create an entirely new segment like the ipad did not too long ago. But most likely it would spell the end of the ipad, which I'm completely fine with.