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CEO of company has optimistic outlook on company future isn't news, it's normal. tf is TC gonna do, say: "yeah the rumors of the iphone 7 are true, it's not going to be the most exciting update we've done. hold out for the OLED screen next year."

...? his only option is to be the proud and confident captain of the ship regardless if it's taking on even a slight bit of water
 
It seems like Apple is just coasting. It's largely that Android is a mess that keeps me from switching at this point.

Is it? I've just bought the One+ 3 (fantastic budget phone that I highly recommend) and I'm finding android to be pretty slick. Everything is where it should be, I can customise damn near everything. Coming from iOS it's a breath of fresh air.

Alas, work is pretty much the only thing keeping me connected to Apple these days. That and Logic Pro. Kinda sad after all these years. :oops:
 
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While I'm disappointed with Apple's recent lack of hardware innovation, surely this particular incremental improvement is because the iPhone "8" will be a ten-year anniversary release, and they will be rolling out something appropriately wicked cool for the occasion.

At least that's what I choose to believe.
From the rumors we've gotten so far that's what's going to happen. I personally believe this iPhone was what they came up with for a stopgap device to get us to where they truly want to go. I'm not thrilled about the extra wait, but at the end of day, having us wait so we can get everything all at once (next year) is better than giving us a little this year with the rest next.
 
Cook said he expects AI to play a major role in turning the iPhone into an essential device that people can't live without. "As the iPhone becomes more and more your assistant, you're not going to leave without it,"

I thought the Watch supposed to be that device?
Aaaaand, people already can't live without their smart phones and nobody ever leaves home without them.
WTF? Did the spaceship take off already?
 
I wonder if he sees Iphone 7 adoption rate as good because he doesn't want to scare investors, or if it really is something to look forward to. Personally, I think it's the former.

But good to know Siri is getting worked on, but does he mean the tech behind it or more TV ads that shows things it can't do it real life!
 
This thing better be water proof. That's the major feature I'm looking for.

And if THAT is why they had to remove the headphone jack, I would be okay with that compromise. But NOT for a thinner phone. It is thin enough!
 
  • Clunky, ugly iOS? Check.
  • Potentially clunky, ugly iPhone 7? Check.
  • Likely still lacking weather resistance? Check.
  • Protruding camera? Check.
  • Possibly no headphone jack? Check.
  • No concrete "can't-live-without" feature? Check.
Great job, Tim. Day-one buy.

More like an emergency buy if your iPhone 6 gets stolen or breaks. As for the end of the jack era, the "transition period" could be rough for some.
 
More evidence that the Apple Watch could be killed off, I actually think it will be. No mention of its sales seperate to other products yet again, no update produced yet and it's over a year I believe, and only a rumour from digitimes which are pretty bad with getting things right. A price cut to tease more sales and never ending new watch straps no one cares about.
 
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More evidence that the Apple Watch could be killed off, I actually think it will be. No mention of its sales seperate to other products yet again, no update produced yet and it's over a year I believe, and only a rumour from digitimes which are pretty bad with getting things right. A price cut to tease more sales and never ending new watch straps one cares about.

I really hope this would be true. It'd be a big, fat tick in the "Mildredop was right" box.
 
I love ya Tim, but I still only use Siri about once or twice a month...
I use Siri daily to change the music in my car whilst I am driving and reply to messages, with the 6S listening all the time I find it much more useful than in the past.
 
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More evidence that the Apple Watch could be killed off, I actually think it will be. No mention of its sales seperate to other products yet again, no update produced yet and it's over a year I believe, and only a rumour from digitimes which are pretty bad with getting things right. A price cut to tease more sales and never ending new watch straps one cares about.

And yet estimate over estimate says that it is the most popular smartwatch, by far. (?)

So what does someone like yourself tell Samsung, Pebble or LG? :-O
 
More evidence that the Apple Watch could be killed off, I actually think it will be. No mention of its sales seperate to other products yet again, no update produced yet and it's over a year I believe, and only a rumour from digitimes which are pretty bad with getting things right. A price cut to tease more sales and never ending new watch straps one cares about.

I respect your opinion and you mention some great points, but the Apple Watch will not be killed off any time soon. If you recall, Apple did hire a set of Health experts to expand on Apple Watch technology approximately 8 months ago, apply for secondary patents, and Cook said the Watch will continue to evolve. We will at least see a version two. Price cuts mean nothing in terms of a failing product.

The Watch continues to expand past health and notifications with remote, Apple Pay, Maps and accessing your home. I know the Watch is hated big time on Macrumors, but I believe it's way more successful then most expect. I live In a fairly populated area and I remember when I received mine, I felt like I was the only one who owned one, now, today, I see at least 60/70 people a day with one, and not the same people, all ages. So, it's out their. Why Apple won't release numbers is beyond me. But rest assured, Apple Watch 2 is coming.
 
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I think that the iPhone 7 is a sales point of view.
On one side, this fall is the largest expected number of upgraders and considering the amount of leaks productions has been ramped up. I'm not representing the US on availability of new models, I'm representing not so targeted market in EU countries where the amount of i4S and i5 is ridiculous. Considering that last year Estonia got the first 6S'es on market in 3 weeks of US release was astoundingly fast (Apple Watch still not available officially).
iPhone 7 will be for the upgraders:
  • low price
  • existing internals (maybe a10)
  • Similar but different externals
  • availability (no shortages, no wait times, no "sry we have 16gb silver only"
To all headphone jack mourners: you can buy a new iPhone but can't afford speakers or headphone over 250€? Because from that price point DAC's make all the difference. Sure the 3.5mm it's the norm at the moment but a lot of people listen from their phones and the jack is the weakest link in the listening experience. Buy a mid tier DAC (around 100€) and discover all the bells and whistles you have been missing in your favorite songs with the existing headphones you have.

The one to look for is the iPhone 7 Plus/Pro. Finally a better point than just bigger, better battery and landscape menu. If the Plus is the beast leaks show it's meant for the heavy users.
 
Being optimistic about the new iPhone selling I am. It being a great, innovative product I am not.
 
  • Clunky, ugly iOS? Check.
  • Potentially clunky, ugly iPhone 7? Check.
  • Likely still lacking weather resistance? Check.
  • Protruding camera? Check.
  • Possibly no headphone jack? Check.
  • No concrete "can't-live-without" feature? Check.
Great job, Tim. Day-one buy.

Crybaby.
Please don´t order one so my waiting time might be reduced.

"No concrete "can't-live-without" feature?"

It is the year 2016, not 2007. All "can't-live-without-features" have beem implemented for years.
 
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Many Apple customers are usually inept with technology and easy to please. Apple can copy others and many fans will truly believe Apple came up with the idea first and that everyone else copies them. Then Apple patent trolls others when they do.

The iPhone 6se is going to sell ALOT. A bad year for Apple would be considered record breaking for another company. All Apple has to do is copy Sony Xperia ads but use epic music for it like LG did on their Viewty and Motorola did for their Xoom.

Tim Cook will start seeing rainbows (and not in just parades) with a pot of gold from end to end. Apple is dying? Apple is dead? Do you really think 6se will flop like the Wii U? All Cook will see after 6se sells is that great big, Apple pie in the sky!

Tim-Cook-s-Apple-iPie--120840.jpg


I have watched many gadget ads. Like movie trailers (TRON: Legacy/Daft Punk's "The Game Has Changed"), the most memorable ones had the music that stays with you...

LG Viewty
Nokia N95 8gb
Sony Xperia Z

All Apple has to do is add memorable music in their ad. We don't need to see Jony Ive again telling us what it is made from. No need of a narrator. Their last cool ad was the iPhone 5's launch day ad. Happy faces and camaraderie. Didn't need a narrator.

Bring the cool ads back, Apple.

Motorola Xoom (2011)
 
Actually the other news article about Pokemon reminds me. There is one killer feature that could immediately swing me back to the iPhone, and that's if the new one (along with old rumours about it being waterproof) has a touchscreen that can differentiate between a finger and drops of rain.

Right now, phones don't work in the rain. Which is very bad news for AR gaming in England. As soon as you get water on a capacitive touchscreen, touches register all over the place and you can forget about typing or flinging a pokeball (or drawing a glyph, if you were into AR gaming before the Pokemans). Also good luck if you trigger screen lock - TouchID doesn't work if it's even slightly damp.

A great thing to do would be to ride on back of Pokemon's success and make a screen that continues to work in the rain so that people can enjoy the AR gaming craze even here where you're more likely to see a blue moon than a blue sky.

You're not alone. If the Macbook Pro is a disappointment -- I suspect it will be -- Apple's ecosystem is toast. I've already ditched all my other Apple devices (almost -- waiting on Nexus) and I'm this close to kissing the MBP goodbye as well.

As much as I hate Microsoft, Windows 10 is rock solid and you have inifinite options for hardware configuration. Apple just isn't compelling anymore. Period.

Indeed, Windows 10 is not bad at all, at least if you're not paranoid about it "spying". It's boring, but it works.
It's been a long time since I've hated Microsoft - only really in my nerd rage days when they were shoving IE down everyone's throats. If anything Apple are more worthy of hate with the consumer hostile attitude they can sometimes display. For example you pay a premium which is justified by things like "better service" and "better quality", and then get told by some defensive Genius that you must have abused it when you come to them with one of their frayed PSU cords (pretty much everyone seems to get this issue, as they appear to make their outer sheathing out of white chocolate - in consumer rights terms it's not reasonable wear and tear and not fit for purpose) and told in no uncertain terms to go away and buy a new one.

However Windows is far from perfect. For one, "Modern" apps are usually a shadow of their "classic" selves, bringing dumbed-downsimplified tablet rewrites of apps to a desktop where it was previously working just fine and had more features. Apple are also guilty of this (see the Photos app), though with MS at least you still have the classic version as an option. Tying into this, a major achilles heel Windows has is high DPI screens when using classic applications - I still want to be looking at high DPI for a laptop that's going to see me through the next 5+ years, it'd be senseless not to, and unfortunately on Windows that means a lot of applications where developers are too lazy to update them or say "well send me a high DPI screen to test it with then lol" so you're looking at tiny UI elements and fuzzy fonts.

Overall I still would rather be using macOS, but with lagging hardware and constant uncertainty whether they're going to one day say "Macs are only an extremely small percentage of our revenue so we're discontinuing them as of now" (already they seem to be just plain ignoring them, which is what they did with the iPod Classic and other things they were no longer bothered about) it's getting harder and harder to justify sticking with them, especially here in the UK where (*bites tongue to avoid getting overly political*) we just put the kiss of death on our economy. They want you to have Apple everything, and it's really difficult to afford that and not going to get any easier.



Edit: Yeah I textwalled :p
SLp5aE6.jpg
 
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And yet estimate over estimate says that it is the most popular smartwatch, by far. (?)

So what does someone like yourself tell Samsung, Pebble or LG? :-O

They are all idiots building products for a category no one cares about comes to mind.
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Crybaby.
Please don´t order one so my waiting time might be reduced.

"No concrete "can't-live-without" feature?"

It is the year 2016, not 2007. All "can't-live-without-features" have beem implemented for years.

Waiting time......ha ha ha ..... Keep dreaming, those days have passed. Unless your sad enough to line up the night before. Just turn up at lunch of the launch day and pick one up. The 6S was the easier iPhone ever to get. Last difficult one was the 5S
 
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The first iPhone I will skip. Sadly....

Edit: For one sole reason, the missing headphone jack.
I never understood people who buy iPhone every year. I think its a good step for you to skip for the first time as I think you will realise how manipulative it is and that you can actually upgrade every 2 years and still be fine. In the long run you will also save money :)
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Last difficult one was the 5S

You are kidding, right? iPhone 6 was sold out for weeks! 6S was easy to get but 6 was a nightmare
 
I never understood people who buy iPhone every year. I think its a good step for you to skip for the first time as I think you will realise how manipulative it is and that you can actually upgrade every 2 years and still be fine. In the long run you will also save money :)
[doublepost=1469609438][/doublepost]

You are kidding, right? iPhone 6 was sold out for weeks! 6S was easy to get but 6 was a nightmare

From my personal experience i got it launch day. If you go to an Apple Store expect to see limited supply
 
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