Face ID Is not About Security It’s a Markerters dream. You know how you can Click now to SKIP a Youtube Ad. Well 2 Months from now You will have to use Face ID to skip the Ad or you have to Watch it. Snapchat is using Face ID meaning the scanner and sensors. And YouTube is building it into your YouTube Profile.
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Been chatting with a Siliconvalley old buddy of mine, and he says Apple has done it. Face ID of course it will come eventually to Mac and iPad heck on PC it’s being Marketed to Gamers as a feature called Eye Tracking by Tobii On 144hz Gaming monitors which can tell where on the screen you are looking.
Make no mistake boys and girls. This is not about Security or Gaming. That’s the foot in the door. And how innocent it is. The reality behind the scenes in Silicon Valley and at Apple. Is how to Create Apps that Track what you are Looking at In real time non stop. The implications for advertising and targegeted ads are monumental.
Here’s just a few
A. Employers will have a scoring system based on how engaged workers are they can tell how much you are looking at your screen.
B. Malls will enable Face ID and partner with Apple to give coupons and discounts at kiosks when you look at a poster.
C. Snapchat and Instagram will have features that provide special Filters when you ID your friends. Tagging people is so 2013. Now with Face ID it’s done immediately.
Can’t wait to see what other uses people can come up with.