I think they are capable of designing a wow factor iPhone as much as any competitor is. What I think happened is that they expanded and shook up their business so much that they had to go into a bit of a holding pattern for this year.
I've been part of companies undergoing expansions and I've been a "corporate spouse" for twenty years supporting my husband through being part of transition teams overseeing acquired companies and more recently, leading a transition team as part of the acquired company. The amount of upheaval involved can affect the usual course of business. Each acquisition opens up new possibilities and can alter business plans.
In the past year we have read on this site how Apple has expanded and invested heavily in Asia. And is building a new campus in Cupertino. They are expanding into unfamiliar territory with the car and in entertainment. They are redoing stores. They have closed a local store for a remodeling. So even on a local basic customer interface level they are undergoing upheaval.
That is a lot for their top level executives and their middle level managers on down to oversee and coordinate and assimilate. But I think it's a good sign that they've made acquisitions that can be used to enhance the products we love. But it's going to take some time for it all come together. When it does it's got the potential to be great. I mean it's not as if the iPhones suck now. They're still what competitors emulate and compare themselves against.
I just hope they stop with the bean counting we perceive so much these days and make the end user experience the best they can so that that is what we perceive first and foremost. And not how much certain features or decisions must have contributed to Apple's huge margins.
I've been part of companies undergoing expansions and I've been a "corporate spouse" for twenty years supporting my husband through being part of transition teams overseeing acquired companies and more recently, leading a transition team as part of the acquired company. The amount of upheaval involved can affect the usual course of business. Each acquisition opens up new possibilities and can alter business plans.
In the past year we have read on this site how Apple has expanded and invested heavily in Asia. And is building a new campus in Cupertino. They are expanding into unfamiliar territory with the car and in entertainment. They are redoing stores. They have closed a local store for a remodeling. So even on a local basic customer interface level they are undergoing upheaval.
That is a lot for their top level executives and their middle level managers on down to oversee and coordinate and assimilate. But I think it's a good sign that they've made acquisitions that can be used to enhance the products we love. But it's going to take some time for it all come together. When it does it's got the potential to be great. I mean it's not as if the iPhones suck now. They're still what competitors emulate and compare themselves against.
I just hope they stop with the bean counting we perceive so much these days and make the end user experience the best they can so that that is what we perceive first and foremost. And not how much certain features or decisions must have contributed to Apple's huge margins.
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