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Are you insane?

Maya is the industry standard 3D modelling, Rigging & Animation software for major CG studios whether it's VFX or Game Development.

Didn't bring 3DS MAX as it's not available on Mac.

Houdini is the industry standard for procedural modeling & FX simulation. It's the go to software for FX simulation in Hollywood as well as some game studios as well.

Same with Nuke & Mari, both of them are industry standard Compositing & Procedural Texturing/Hand painted Texturing software.


Vray & Arnold are industry standard Physical based render engines.

Unreal is the Industry standard tool for Real time artists as well as Virtual production, Arch-Vis, & AAA game development.
Unity is another major game engine used widely in everywhere from Mobile games to Indie games to small scale AA games. They have also acquired WETA & Ziva another two proprietary Hollywood exclusive FX tools. Another market where Apple barely exist.

I don't know what is your definition of creative software if these software don't fulfil your requirement.

And I didn't even mention many of the other software used in the production pipeline which are used for niche cases like Gaya, Yeti, Terragen, Character Creator, World Creator etc.

These all are general software, mainstream used in every industry standard pipeline.

So why are Mac sales growing so fast?
 
On the contrary It's not me who have a narrow vision regarding creative space, but the guy I am replying to; According to whom Blender is nothing but an Open Source crap.

While clearly overlooking the fact the userbase of Blender & how they have democratized the CG & 3D industry to many individual creators. Also how many large corporations are donating insane money for its development.

Blender has 2-3 times more userbase than entire Adobe CC's market share.

Creative industry doesn't only consist of video editing, Graphic Design & Illustration. CG makes a large shar of creative industry.

We arent talking about kids playing with free software.

We are talking about Creative Professionals, people who make good enough money on creative endeavors to actually invest in their computers. Overwhelmingly they buy Macs.
 
Nonsense.
Your angle it's already obvious, you already stated you will defend your blind and rigid unrealistic views no matter what.
I wasn't blinded by anything, I choosed that laptop after I properly tested it in the store, after I put it next to the base M1 Air which had the same price, I choosed that Vivobook because in most ways its a better and more capable computer and I would choose it again after the experience of using it because it perfectly satisfies all my needs.
Why would the Air be the computer I needed? LoL
I never said it was. I'll leave it there, I'm not going into answering each single point that you fragmented.
 
Pricing matters. Apple won't play that low cost game if they dont have to. Its why that even though they only have 20% of the mobile phone market they probably take 70% of the profits or something wild.

I think as a company they should be studied for the business strategy just as much as their design and engineering abilities. They are really quite remarkable.
Couldn't agree more.

A really interesting point is Apple's claim at WWDC that 79% of car buyers would not consider buying a car if it did not have Carplay. John Gruber asked into this claim, since it seems very high compared with iOS market share compared to Android. The answer given by Craig Federighi was (parahrased) that it relates to the demographic of people buying new cars. In other words, a majority of Android users buys used cars, whereas a majority of iOS users buys new cars (relatively speaking, perhaps not literally a majority). They simply sit on a majority of the people actually spending money. I'm sure someone will argue that this is because Android users are "smarter" by being more value oriented, and people paying more money for newer/better products are being scammed... Doesn't actually matter. The fact is, Apple has succeeded in making people who actually want to spend money, spend it on their products.
 
What’s different now than the past 10 years that makes them worry more?

Before M1, Apple was selling regular Intel laptops, but for higher prices, with mostly outdated design & specs (MacBook Air 13" 2017, anyone? Mac mini 2014?), overpriced upgrades, and arguably a better OS, which was not enough to warrant higher price for most.

Nowadays, Mac computers are simply the best deal on the market.
 
We are talking about Creative Professionals, people who make good enough money on creative endeavors to actually invest in their computers. Overwhelmingly they buy Macs.

I'd love to see a breakdown of creative software usage on Windows and Mac... Adobe, DaVinci Resolve, 3D software, CAD/CAM, etc.

I remember 20 years ago there was this idea of "I do graphics design... therefore I use a Mac"

But nowadays any moderately powerful computer can run all this software. Windows isn't just for spreadsheets.

With things like CUDA acceleration on NVidia cards... a lot of creative software is written for, and optimized for, Windows PCs.

In other words... you can be "creative" without using a Mac.

:p
 
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Good for Apple, I'm a shareholder so it's great news for me. On a personal level I could never live without a touchscreen, and find MacOS terribly clunky, but I'm probably a minority seeing how well Apple is selling these. It also should keep PC makers on their toes looking to optimize their products, and maybe even innovate. Competition is good.
 
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If that is the case, where is Apple getting their increased market share from?
Should have said "Most people".
And there is a whole category of people that get a laptop from their job and it is a WinTel laptop without them having a choice.
 
Selective memory. Before Apple Silicon, Apple was always a couple generations behind Windows hardware in in terms of including standard ports and features that existed in Windows hardware.

I know that the stated reason by Apple was that many Intel chips weren’t “suitable” for Mac computers, or that Apple needed to change their computer design to accommodate the latest generation of Intel chips. I am going to make a guess that this was a Jon Ivy problem because of the thinness fetish. You couldn’t get the ultra thin and ultra light laptops if you needed a bigger power supply, battery and cooling system. And Apple wasn’t a large enough chip user for Intel to prioritize a high computational processor that could run with good performance using less wattage. So Apple had to wait for new chips because of power limitations that Windows machines didn’t have. If it cost a Wintel machine battery life then oh well. This is why I think Apple got into the chip design business, because they couldn’t get a powerful chip without it needing a lot of watts.
 
I know that the stated reason by Apple was that many Intel chips weren’t “suitable” for Mac computers, or that Apple needed to change their computer design to accommodate the latest generation of Intel chips. I am going to make a guess that this was a Jon Ivy problem because of the thinness fetish. You couldn’t get the ultra thin and ultra light laptops if you needed a bigger power supply, battery and cooling system. And Apple wasn’t a large enough chip user for Intel to prioritize a high computational processor that could run with good performance using less wattage. So Apple had to wait for new chips because of power limitations that Windows machines didn’t have. If it cost a Wintel machine battery life then oh well. This is why I think Apple got into the chip design business, because they couldn’t get a powerful chip without it needing a lot of watts.
Intel kept missing their promised TDP improvements year after year after year. The 2016 MBP was clearly designed for thermal constraints that Intel promised but *never* delivered.
 
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In Europe Macs aren't "cheap" in any way. The cheapest M2 Air with 8GB memory and 256 GB SSD costs 1519€. We bought an ASUS 14 Pro for 799€, featuring an hires OLED display 16:10 aspect ratio, 16GB memory, 512GB SSD, and some unique features not found on the M2 (to be honest, the opposite is also true). It has a GTX1650, which allows for some gaming if wanted to. If I want the same amount of memory and SSD in the M2 it will cost 1979€ = double the price. I'm not saying it's the same computer, but at least it's a decent, well built one for a lot less money.
 
Should have said "Most people".
And there is a whole category of people that get a laptop from their job and it is a WinTel laptop without them having a choice.
I’m not entirely sure I understand what you are trying to say. But Apple is not getting their increased market share from “most people”.

And, yes I am one of those people that don’t have a choice. The fact I chose to still buy a private Mac is just because I am a geek (and partly because I don’t decide what to install on my work PC, so I need a seperate private computer anyway). But, this article is about manufacturers worrying about what will happen in the future, not about what happens now. There are also companies that hand out Macs without giving the employee a choice. The trouble for the existing manufacturers will come IF more companies start doing that. My “office delivery computer”, the Lenovo I got from work, costs more than my Mac. Purchase price is not as much of an issue in the workplace.
 
In Europe Macs aren't "cheap" in any way. The cheapest M2 Air with 8GB memory and 256 GB SSD costs 1519€. We bought an ASUS 14 Pro for 799€, featuring an hires OLED display 16:10 aspect ratio, 16GB memory, 512GB SSD, and some unique features not found on the M2 (to be honest, the opposite is also true). It has a GTX1650, which allows for some gaming if wanted to. If I want the same amount of memory and SSD in the M2 it will cost 1979€ = double the price. I'm not saying it's the same computer, but at least it's a decent, well built one for a lot less money.
That’s not unique to Europe.
 
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Interesting that the $1199 will crowd out others. I was looking forward to the the new Air redesign with M2 but the price increase killed the prospect for me. I have never owned a Mac but wanted to give it a try, it's just I can't bring myself to spend $1600 on the configuration that I would want. I don't do anything special with my computers but like to have one that is decently speedy with good specs.

I would be interested in the M1 air if it had the 1080 camera for around $1300 for the configuration I would want. That was already a stretch of what I would normally spend but was willing to pay the apple premium to try it. Anyway maybe one day I will try it but right now it's out for me.
Have you tried to use them? You might be surprised at how well it works
 
We arent talking about kids playing with free software.

We are talking about Creative Professionals, people who make good enough money on creative endeavors to actually invest in their computers. Overwhelmingly they buy Macs.

YouTube creators are a dime a dozen like DJs. A lot of DJs think they're pros when they're awful. Rather have a jukebox.
 
If they are so worried...they should make a better product.

Also, it's a crying shame that Justin Long defected from Apple to PC. I haven't been this disillusioned since the Verizon guy switched to Sprint. "Can you hear me now?" Oh, we hear you loud and clear...traitor! 😒
 
I already provided a link proving that it's not the case. What's your data? All you have is a catch phrase.
Yeah the computer OEM that had the biggest growth last year by a big margin was Asus. Which isn't a surprise if you look at their products.
 
Have you seen exploding Dell laptops? My work IT department have kind of firesafes where they put in all the bulging batteries. It guys told me that they get half a dozen every week at my location (200-300 People). Might have changed but that was bad.

Yeah. Saw that some years ago with many MacBook Pros. Couldn't send them in because they were swelled and a risk during transport. Replaced a lot of top covers for those battery issues. Batteries are getting better though.
 
True. Every time I want to wake up with Touch-ID and I use my nose, it doesn’t work. But weirdly it works every time I use my right index finger.

I get your point that it might be broken if someone doesn’t have a right index finger, but there’s a hack that will fix that (different finger).

So whilst you may have a link to a person who had a bug, it’s not a big concern. That’s why they have warranties.
 
I'm just waiting for the rumored MB 12 inch with a new Apple Silicon on the 3 nm TSMC. It would be the ultimate ultra portable laptop for me. Hopefully it will be 2 lbs or less.
 
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