Oh come on man, you were doing so well!
Apple is secretive, we have no clue what they are up to. We keep hearing how they get complacent every year and then they knock our socks off again and again.
Is it possible to give both companies the same chance and say "lets see what comes out of this" instead of only extending that branch to one or the other?
You must have read more Apple skepticism into it than what was actually there... I give both companies the benefit of the doubt. Having said that, do you honestly feel that they're knocking your socks off non-stop these days?
The iMac designs knocked my socks off (from G4 lampshade and on).
The Titanium PowerBook knocked my socks off.
The original Mac Mini knocked my socks off.
The original iPod Nano knocked my socks off.
The original iPhone knocked my socks off.
The unibody design knocked
one sock off.
The MBA, well... it was sock-knocking to see a laptop that thin, but since they accomplished it by removing just about everything a laptop normally features it still left me with a "duhh" feeling.
The new Shuffle just made me laugh because I couldn't believe the iPod Flea spoof commercial became reality.
The rumored tablet netbook *may* knock my socks off.
But if Apple were ever showing signs of complacency setting in, I'd say it's been in the last couple of years. The iPod thing is getting old, and you can only switch between vertical and horizontal screen on the Nano so many times. The Mac Pro and the Mini are both enclosed in cases that are ancient by Apple standards (the Mac Pro exterior is now 6 years old and I don't think Apple ever stayed with a design for that long). The Mighty Mouse is so old (and so awful) that I don't know whether to put it in a museum or a dumpster. MobileMe, a subscription service that offers less that free alternatives, is just depressing. The iPhone, well, once the revolutionary UI had been introduced they've just been playing catch-up by gradually adding features that have been a staple of other phone brands for aeons... 3G, GPS and now, apparently, video recording, MMS and a front-facing cam and a radio. All stuff I had on my SonyEricsson 3G smartphone in 2007. Yay. As for the infernal "thinness" argument, I'm not sure there's much more they can do in that department... they made stuff as thin as it could possibly get, and then they tapered the edges to fake more thinness that really wasn't there... where could they possibly go from there? Special pairs of glasses that will give the optical illusion of additional thinness?
So yeah, IMO they're no longer the Apple whose keynote addresses I tuned in to between circa 2000 and 2007 and was blown away by things that we buzzed excitedly about for months. Accurate spoilers have preceded nearly every keynote for quite some time now, and reactions have gone from "OMGWTFWOHOOOO!!!!" to "that's cool, I might get one of those". I hope they'll break that trend and bring back their old wow factor, but I'm afraid it will probably take a new product category to do it.