A principal design problem with the new glossy 24" LED backlit display and the glossy displays on the new MacBook Pros is that to convert these displays to a non-glossy display would obscure the embedded iSiight camera.
I was in an Apple store and the Apple customer support offered the solution of applying a matte screen filter to cover the glossy screen. When I asked about obscuring the iSight camera, he stammered and then admitted "that would be a problem".
Sounds like an opportunity for an enterprising entrepeneur...
Give me a break! My current MacBook Pro has a non-glossy screen and an iSight. Glossy screens suck for design and image work.
-mark