I’m very interested to see how Apple pitches this whole launching two generations at the same time thing. Obviously they have to show the 7s/7s Plus first and sell the upgrade over last year’s model, but then how do they segue into the iPhone Pro? “All that stuff was awesome, but forget that and check this out!”
The only thing the 7s/7s Plus will have going for them by the time Apple’s done showing off the iPhone Pro is that they are cheaper. They might as well just spend all the presentation time on the iPhone Pro and then say, “but if you can’t afford that, here’s a modest upgrade over last year.”
I’m probably over thinking it. Apple can and does release MacBooks and MacBook Pro’s at the same time and consumers understand what that means, it’s just the first time they’ve fragmented the iPhone lineup in such a way and I’m not sure the “pro” distinction is as necessary and obvious in the smartphone world.
Obviously this assumes that the high end iPhone will be called the iPhone Pro, but honestly I don’t think any other names makes sense at this point. Unless this is a one-off and won’t happen again, then it might be iPhone X or Anniversary Edition (think they might avoid the word ‘edition’ though...) or whatever, but there’s no way in hell that this will be called iPhone 8. That would only exacerbate this issue of releasing two generations at the same time.