Apple Introduces (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus, Available to Order April 10

[bunnicula]

I wonder how much more could have been raised for this charity if the (PRODUCT) RED color option was available at launch. This looks much more like a marketing ploy to drum up mid-cycle interest as opposed to a genuine effort to support the charity.

I agree with you. They do this red thing mid-cycle so they can revive sales and so they can get the people who didn't jump at launch when they could make more money per unit on the phone. They'd rather make less money per unit on this, get some feel-good credit, and catch the people who had hesitated to upgrade.

 

[dannyyankou]

I kinda want it. But I have a 7 plus, I'll wait to see what red phones they release next year.

 

[manu chao]

A red MacBook or having red as the only color option, or just giving away money for every device sold would also give them more money. Instead, they chose to launch the red phone on a day with no other launches, making it just about the cause. That's great marketing for the cause, gives it great exposure.

It's a win-win situation. It is marketing for both the cause and Apple and it makes money for both.

 

[Woodcrest64]

It's a win-win situation. It is marketing for both the cause and Apple and it makes money for both.

I can't remember but is the Product Red color option only through Apple or has it been available through the carriers in the past?

 

[citysnaps]

I agree with you. They do this red thing mid-cycle so they can revive sales and so they can get the people who didn't jump at launch when they could make more money per unit on the phone. They'd rather make less money per unit on this, get some feel-good credit, and catch the people who had hesitated to upgrade.

I agree. I imagine there are a lot of people who've been on the fence about purchasing a new phone. And this striking red/black combination will be enough of a nudge to push many into opening their wallets.

It's a win for all.

 

[Naraxus]

Why should I care about Africa? What about people with AIDS here at home?

 

[manu chao]

That is the reason Apple started making gold-tone iDevices. IF your premise was true then Apple would offer red from launch, at least in China, as that is it's most coveted market right now. Waiting until the device is practically "old hat" would be silly under your theory. Yes, red is popular in China. Lot's of other places too. But ProductRed isn't geared to sell merchandise in China.

Product RED isn't made primarily because it sells well in China. But that is a nice side-benefit and makes the decision to release a Product RED phone easier. Very few things are done for a single reason only. Single reasons can tip the balance for an individual, but even then other reasons are usually required as supporting material. But more importantly, these decisions aren't made by a single person, and different people involved in the decision have often have different primary motives.

 

[dontwalkhand]

Product Red also sells in China as it is a colour that means good rather then danger. For example the Chinese stock market has red and green the othe way round. Where red means raise.

I think it is a move to pump a little more iPhone 8 volume. iPhone X should be doing fine and hence no need for the brush gold colour.

2 more months till WWDC, 5 more till another iPhone. Sometimes you felt things are slow, sometimes you just thought time is passing by ridiculously fast.

Thankfully red still means stop on their traffic lights.

 

[Rogifan]

You'd be surprised then. And you have pages here as anecdotal evidence. Color is a huge marketing button that many manufacturers in many industries use to pump up sales. The car industry is notorious for updating annual models with nothing more than color changes, and yes people will buy one year over the other, even at extra cost, because it's in the color they prefer. And quasi-lux makers like BMW and Audi even have "special" colors that cost a $1500 over the standard metallic paint PLUS its only available if you buy an upgraded trim line or bigger engine. Some of these colors are only shades away from much less expensive standard metallic colors. Yes, color does excite people, at least enough to make it worth companies while to offer them.

Sure but I don’t see this as some evil or sinister thing. At least I’m not cynical about it like some here are. If someone wants a red iPhone now they can get one. I don’t see the big deal.

 

[Dominicanyor]

Wait 160 millions and no cure. Something is definitely wrong here!!! People don’t need patches. They need the real thing!

 

[Geert76]

Why should I care about Africa? What about people with AIDS here at home?

you know the world doesn't end at the borders of the US of A, right?

 

[maverick2007]

nice way to sell unsold stock! Not sure why but I am hating Apple more and more - day by day, once used to be apple fan. No innovation left.

 

[RogerWilco]

Newsflash: there isn't going to be a next-gen iPhone 8.

So it's also an antique? Wow, double the price!

 

[DoubleFlyaway]

Ok that's beautiful.
Am I the only one who could do with a (PRODUCT)RED Edition of the iPad Pro?

That would be better for me because I don’t use a case on my iPads.

 

[citysnaps]

Why should I care about Africa? What about people with AIDS here at home?

You can care about both. If you want. With respect to empathy and empathic responses towards other human beings, those with large hearts don't feel forced into an either/or situation.

 

[kazmac]

Very nice combination. I have no need for a new iPhone though.

 

[RogerWilco]

What inventory? All those surplus red iPhones they produced and are suddenly stuck with?

Inventory as in remaining mobos and cases. The case color is just anodizing, one of the final steps before assembly.

 

[HarryWild]

Why should I care about Africa? What about people with AIDS here at home?

The media and PC are focus on Africa and don't really care what happens in the U.S.! They are focus at where it started and since Africa is a third world country; Africa is perfect for the national media to harp on the cause to giving more aid and monies to. Just one of these things now; it sort of a globalist agenda! The developed countries especially the U.S. is ignored in the AIDs cause!

 

[nnoble]

Why should I care about Africa? What about people with AIDS here at home?

Nothing to stop you caring about anyone from wherever you like. The world is your oyster.

 

[Naraxus]

you know the world doesn't end at the borders of the US of A, right?

That didn't answer my question: Why should I care about AIDS in AFRICA over people with AIDS in AMERICA?

 

[dontwalkhand]

Inventory as in remaining mobos and cases. The case color is just anodizing, one of the final steps before assembly.

Glass isn’t anodized.

 

[Johnny907]

Well, that should make a lot of people on here happy - black bezels!

Personally preferred the white/red combo they used for the iPhone 7, but each to their own.

That’s ok. You were in the vast minority, which is why the color was pulled only a few months later and why Apple went with Black this time instead.

 

[carloss_r]

wasn't a fan of the white and red, but black and red? Very Nice!

 

[burgman]

Who cares? No one is forced to buy this. Why do people have to be negative and cynical about everything these days?

Haters gotta hate, doesn’t make any sense to most...

 

[Johnny907]

How long was the red i7 available for?

I’m presuming this is a limited run to boost mid season sales?

Not very long, but that was because no one was buying them thanks to the white front bezel that was universally panned, not because it was a limited release.