Lol, is this Apple's new methodology, statements about making something better, always coming in the future, copying the cool things that other companies have already offered?
Apple is a LOT of talk lately. I hope they deliver on the many, many promises they have been making in the last few years; I mean like a psychic or futurist eventually if you make enough predictions some will come true. But this is getting tiresome to hear about what Apple could possibly due and hints about great things supposedly in the works and coming while those things are already realities. Tim Cook said at the beginning of 2016 that Apple had many great things planned for that year....its 2017 now.
Apple has the money to make quality original programming and has had, for years now, one of the best multimedia platforms available, it is just dissapointing that it ALWAYS takes other companies to pioneer success first before Apple adopts and enters into those markets. Apple should have disrupted this industry with their first Apple TV, making original content or at least securing premium exclusives to drive an iTunes content subscription model 10 years ago. Instead they were too focused on whoring the platform to Big Telco trying to secure AppleTV as the box your cord or indebted servitude is connected to.
HBO demonstrated some of the best content you can get on cable, Netflix offered us a new future of high quality subscription based content, now Apple screams "Us Too, Us Too, we will do something great too like that, eventually, when we get around to it. We have nothing interesting to offer right now but in the future we will be awesome. Please don't forget about us."
Tim Cook = Trump, he only says he will make Apple great again, still no proof yet that it will happen.