I have a friend that used to work for CBS Sports and this person worked in the producer's booth and they told me stories that would make MOST people THINK differently. This person told me a LOT of what the REAl goings on behind the scenes of Pro Sports. What does this person do know? They got out and they don't watch Pro Sports anymore because they grew to know the inner workings and were disgusted and disillusioned by the marketing hype. I know this ruins it for most people that are into Pro Sports, but the fact remains. They are a business first, entertainment second and a sport third. It's that level of importance and that's the problem. They simply lost focus on the Sport itself.
I used to play Little League, touch football with friends in Elementary school and loved to play volleyball in college (not on the team, but I liked taking volleyball classes just for the fun of it), once you get in that "competition" where the stakes are higher, that's when people start manipulating the system and it ceases to become fun. The same thing happens in the pop music world. Some people like to play music for the enjoyment of it, regardless of the popularity of what they are doing, but if you get caught up in the commercial music world, it ceases to be fun since it's too driven by MONEY, FAME, and POPULARITY and that's what screws it up. That's why a lot of these people get into drugs/alcohol abuse is because that's the underbelly part that drives this crap.
As soon as someone starts to become famous in the entertainment industry (sports, film, TV, music) watch out. the drugs/alcohol follows and then there is the trouble they get into (unless they know how to not get caught).
it's too bad Pro Sports has literally no chance at getting back to the basics of just being a fun activity for the participants without making gobs of money.
These franchises are also pricing themselves out of the market to where local governments actually are going bankrupt because they have to spend too much money on arenas because they (NBA, etc.) wants the local Government to pay for a large portion of the arena. THAT'S messed up, NO Governement should have pay a dime for an arena that's used by a sports franchise, EVER. If they can't do it without public money, then they need to adjust the way they do business.
Go look at old footage of after game interviews, you rarely saw sponsor names listed behind them. Now you see a wall of the various logos of sponsors. They do the same thing at these awards for the entertainment industry. It's disgusting. Look at concerts, now you see tons of sponsorships at concerts and it's digusting.