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Apple's Dan Riccio Says 2018 iPad Pro 'Meets or Exceeds' Quality Standards of Design and Precision, More Info to Come
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Well he's hardy going to say it's an awful problem, definitely don't buy it... I'm inclined to not be quite so worried about it if it doesn't pose an operational problem and isn't going to get worse, but then look at what they're charging and feel that expecting better is 100% vindicated...
It amazes me how people come to Apple’s defense, even to the point of blaming users for bending their iPads. I truly believe that if Apple told users to jump off a bridge, tens of thousands would do just that, just like any other cult. Just call it what it is - another inferior Apple component that Apple wants you to swallow because it will cost too much to fix. Glad I have the 2017 iPad Pro that is slightly heavier and thicker but doesn’t bend. I guess the slogan “It Just Works” means it may be bent, but it still works, so shut up or “Get Bent”.
Earlier this week, Apple told The Verge that some 2018 iPad Pro models are shipping with a slight bend in the aluminum chassis, which is a side effect of the manufacturing process that is not expected to worsen over time or negatively impact the iPad's performance.
Many MacRumors readers were concerned about Apple's position that a noticeable bend is not a manufacturing issue, prompting MacRumors reader Craig to send an email to Apple CEO Tim Cook to express his concerns.
While Cook didn't respond, Craig did get a reply from Apple's VP of hardware engineering, Dan Riccio, which he shared with MacRumors and we which we have confirmed to be from Apple's corporate mail servers in Cupertino, California.
In the email, Riccio says that the iPad Pro's design "meets or exceeds" all of Apple's quality and precision standards.
Apple's specification for iPad Pro flatness is up to 400 microns, which is "even tighter than previous generations." Riccio reiterates that this level of flatness won't change during normal use, nor does it affect function. From the email:
Riccio's email also says that a company statement was not included in the original information disseminated by The Verge, and that Apple will be reaching out to media outlets to comment officially.
The original email was sent late on December 20 and suggested a comment would come "later today," but that didn't happen, so it's not quite clear when Apple will provide more info to the media. We may be hearing an official, more reassuring statement on the 2018 iPad Pro before the end of the day.
Minor bending of the new iPad Pro models first came to light shortly after the devices launched, and new iPad Pro owners who noticed bends shared their concerns on the MacRumors forums.
Apple was quiet on the issue until this week, when the company told The Verge that the bending is a side effect of the manufacturing process and not a defect that impacts iPad performance.
The bend is said to be the result of a cooling process involving the iPad Pro's metal and plastic components during manufacturing. iPad Pro models experiencing this issue are exhibiting the problem right out of the box, according to Apple, so it's not an issue that shows up or worsens over time.
Apple told The Verge that concerns over the structural rigidity of the iPad Pro are unfounded and that it stands by the product.
Article Link: Apple's Dan Riccio Says 2018 iPad Pro 'Meets or Exceeds' Quality Standards of Design and Precision, More Info to Come
We shouldn't attack Dan. His comments could actually help us as they highlight what Apple are aiming for in build quality. So these photos of bent ipads show they are beyond the 400 microns tolerance so the Apple stores rejecting replacements are in the wrong. If upper management created a policy for stores to follow - ie if it's bent, replace it no charge - then the problem would be on its way to being fixed in the short term. Long term Apple need to improve their manufacturing process and/or QC.
There is only one Apple response that makes sense: "We want our customers to be delighted with their iPads. If you notice any physical defects or other problems with your device, please let us know within the standard return period. If we can't fix it to your satisfaction, we will replace it or refund your money.....no questions asked."
Now, in fact, this is their policy. You have 14 days to return the device.....longer during the holidays. But, they are doing a terrible job of managing the message.....really ham handed.
Now, in fact, this is their policy. You have 14 days to return the device.....longer during the holidays. But, they are doing a terrible job of managing the message.....really ham handed.
Yeah looks like the apple worms have reached marketing and PR...
Not long and the shine will be off
Go woke go broke they say
Jimmy, I concur 100%.
But what is sorely missed on this lengthy discussion is the iPad's lack of structural rigidity:
Bending
- will cause the motherboard to flex
- vulnerable, large ICs may separate from their pads, causing spatial discontinuities and
- eventually, unexplained circuitry failures.
"Since we reported on the issue back in August, there has been growing public pressure for Apple to address the widespread problem. Repair technicians we spoke to attributed the problem to a structural design flaw in the wide, thin phones. Stress on the phone causes the chips governing touch functionality to eventually lose connection with the motherboard."
And, unsurprisingly, a now-familiar Apple riposte:
"While Apple is finally admitting the problem, they aren’t calling it Touch Disease. Instead they are describing it as display flickering or Multi-Touch issues. And they aren’t attributing it to a manufacturing defect. Instead, Apple says Touch Disease occurs after the phone has been “dropped multiple times on a hard surface.”
And, unsurprisingly, a now-familiar Apple riposte:
"While Apple is finally admitting the problem, they aren’t calling it Touch Disease. Instead they are describing it as display flickering or Multi-Touch issues. And they aren’t attributing it to a manufacturing defect. Instead, Apple says Touch Disease occurs after the phone has been “dropped multiple times on a hard surface.”
Although it is too early to tell, bending of the iPad's motherboard, under typical mobility-use scenarios, will result most likely than not in unexplained faulty behaviors.
From prior iPhone "touch disease" experiences, Apple engineering should have designed these iPads with zero-tolerance to bending. Period. Full-stop -- but they did not.
That bend appears to be a lot more than 400um (or 4 sheets of paper) so I imagine that would qualify for a replacement.
I think you see function over form, but unfortunately I think many would not want to spend that much money and accept a defect in form even if it functions fine.
Where exactly are there cases of them rejecting iPads out of spec? I don’t see any confirmed cases, just 1 case where Apple wanted to send it away for investigation.
[doublepost=1545695087][/doublepost]Have only read random replies to this post. Curious how many people responding to this issue are actually experiencing a bent iPad pro? I'm positive that if someone were to receive a bent iPad pro, apple would gladly exchange it.
Earlier this week, Apple told The Verge that some 2018 iPad Pro models are shipping with a slight bend in the aluminum chassis, which is a side effect of the manufacturing process that is not expected to worsen over time or negatively impact the iPad's performance.
Many MacRumors readers were concerned about Apple's position that a noticeable bend is not a manufacturing issue, prompting MacRumors reader Craig to send an email to Apple CEO Tim Cook to express his concerns.
While Cook didn't respond, Craig did get a reply from Apple's VP of hardware engineering, Dan Riccio, which he shared with MacRumors and we which we have confirmed to be from Apple's corporate mail servers in Cupertino, California.
In the email, Riccio says that the iPad Pro's design "meets or exceeds" all of Apple's quality and precision standards.
Apple's specification for iPad Pro flatness is up to 400 microns, which is "even tighter than previous generations." Riccio reiterates that this level of flatness won't change during normal use, nor does it affect function. From the email:
Riccio's email also says that a company statement was not included in the original information disseminated by The Verge, and that Apple will be reaching out to media outlets to comment officially.
The original email was sent late on December 20 and suggested a comment would come "later today," but that didn't happen, so it's not quite clear when Apple will provide more info to the media. We may be hearing an official, more reassuring statement on the 2018 iPad Pro before the end of the day.
Minor bending of the new iPad Pro models first came to light shortly after the devices launched, and new iPad Pro owners who noticed bends shared their concerns on the MacRumors forums.
Apple was quiet on the issue until this week, when the company told The Verge that the bending is a side effect of the manufacturing process and not a defect that impacts iPad performance.
The bend is said to be the result of a cooling process involving the iPad Pro's metal and plastic components during manufacturing. iPad Pro models experiencing this issue are exhibiting the problem right out of the box, according to Apple, so it's not an issue that shows up or worsens over time.
Apple told The Verge that concerns over the structural rigidity of the iPad Pro are unfounded and that it stands by the product.
Article Link: Apple's Dan Riccio Says 2018 iPad Pro 'Meets or Exceeds' Quality Standards of Design and Precision, More Info to Come
Stop bringing simple logic into this thread.
This is about overreaction and declaring Apple a greedy, evil company.
I did. Even with the thread about connectivity issues I bought a max. I wasn’t worried about apple supporting their hardware. This thread is FUD.
Wow, if Rico says it's ok, then it must be!! I mean Rico, Tim, and the guy with all the worts wouldn't lead us astray. Apple loves us and wouldn't give us anything that wasn't perfect. Well, maybe except for Antennagate, Touchgate, Bendgate 1, Throttlegate, Keyboardgate, multiple IOSgates, and Bendgate 2. But those were actually design features or needed because you wanted lighter and thinner devices, so it was YOUR fault. I feel better now.
Who is Rico?
They said 400 microns is normal. Not sure what you’re so touchy about. No one said you had to accept a bent iPad, but it’s not a widespread issue or we would have heard about it 6 weeks ago when they first shipped.
This thread is as much FUD as you want it to be.
I understand both sides of the fence here. There is the one you are on which is you took a chance on a purchase, and it worked out for you. That's awesome, and I'm glad it worked well. Then there is the other side of the fence where people have taken a chance on a purchase, and it did not work out for them. Are their anecdotes complete garbage? It depends how you interpret Dan Riccio and Apple wanting to address several media outlets and doing some damage control.
I personally would not want to spend that much money on hardware that has noticeable cosmetic imperfections. Apple prides itself on beauty and perfections, and this is hypocritical to their brand identity. There are enough pics outside of this forum on various tech sites/forums where people have shown the slight bend. I'm sure functionally it's fine, but it would irk me a lot.
Just seems like it's FUD.
How many 2018 ipad pros have been manufactured? How many are bent, as reported by consumers who actually purchased these devices to use them? (Differentiated than youtube clickbaiters, who destroys these) How do these numbers compare with a statistical sample of devices that might have a quality assurance problem?
Every item manufactured by man has some percentage of some sort of defect. Apple magically doesn't beat the odds.
That is why I said previously, even with the connectivity thread, I bought the max. I wasn't worried about apple making good if there was an issue.
Agreed. When making so many of something, some are bound to have an issue. I think the problem here is how Apple has handled the messaging (isn't this usually Apple's problem??).
Went through two that were bent and then decided to say screw it and return it completely and get my money back.
If apple wants to charge premium prices then they need to have a premium product.
I purchased the 12” iPad Pro . To be honest it feels very fragile compared to my previous generation iPad Pro. Reminds me of how apples fixed design flaws in the past:
https://www.forbes.com/sites/gordon...-iphone-6-plus-bend-touchscreen/#3f6b3522115c
It’s happened in the past with other products. Next iteration will have the fix this coming summer. I’ll invest then.
https://www.forbes.com/sites/gordon...-iphone-6-plus-bend-touchscreen/#3f6b3522115c
It’s happened in the past with other products. Next iteration will have the fix this coming summer. I’ll invest then.
You still need data to make a case that this is a widespread problem and is over 400 microns in a majority of those cases. Apple told you the tolerance. Outside of that, they’ll replace. If we don’t have the numbers, we just have some anecdotal pictures of out of spec iPads.
Apples build quality and reliability is industry leading. I posted the CR data in this thread.
Get over it. A few are bent more than they should be. Where was this 6 weeks ago? It’s not like every one they shipped is bent. Stop overreacting.