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Bloomberg: 2019 iPhones Will Have Centered Apple Logo on Back

iRutherford said:
Except they just renamed iOS for iPad as iPadOS this year. If they were to rebrand iDevices, they would have called it padOS or tabletOS instead.
Click to expand...

Maybe. But names can be changed...again. Now if this is the direction they're going, they're doing it carefully, incrementally and strategically.

It's not at all hard to imagine the following future:

Phone / phoneOS
Watch / watchOS
Pad / padOS
TV / tvOS
Mac, Mac Pro, MacBook, MacBook Pro / macOS

They've already done 5 of those 10* items.

*Counting the Mac naming as one branding move.

This doesn't even count:

Music
TV+
Arcade
Card

I've said it before and will say it again, this move might be a very good one for Apple because it puts Apple at the center of the naming and branding and opens a wide variety of more generically name devices that still fit within the Apple brand portfolio:

Tag
Glasses
GameController (ugh)

But you get the point.

And while article does not say this is what Apple is doing with iPhone, the idea of dropping "iPhone" from the back is exactly the kind of subtle way Apple might do this.

Heck I could even imagine them not mentioning it at all, just sort of casually announcing:

Phone 11
Phone 11 Pro
Phone 11 Pro+

Something like that.
 
dazz87 said:
Device to device charging on a 3000 mAh battery good luck with that.........
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It’s just another gimmicky marketing bulletpoint “oh, the others have that, can we add that?”

I remember when Apple would actually lead in actionable innovation - and then Jony happened.
 
Blaze4G said:
They plug in over night out of necessity, otherwise they wont get a full charge.
I like how you toss out random percentages pulled out of the air. Anyways, as I said, you charge your phone at night out of necessity. I sometimes charge my phone at night, sometimes I charge it in the morning. I am not forced to charge it at night. I have a choice, an option...where either way, my phone will be atleast 95% when I leave home in the mornings.
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Yes, YOU GO, YOU REBEL! You go ahead and assert your choice, and don’t plug it in, or charge it, when it’s most convenient. It’s all about asserting yourself against #BigHegemony - don’t plug in, and show them that you mean business.



Same reasoning was said by many here when they didnt have wireless charging. Now they have it they dont want to go back.
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Couldn’t care less about wireless charging - I have an iPhone 8, which supports wireless charging, and I plug in (and prefer it) over making sure my phone is properly placed on some dumb wireless puck.

Wireless charging pads make sense, and are a convenience at places like Starbucks (where they are mostly a convenience to Starbucks), but wireless charging makes very little sense at your home. A single multi-port USB charger with smart ports, and short Lightning cables solve this non-existent problem far easier (and faster charging as well)
 
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entropys said:
But hey, it also centres for device to device charging eh? So why not market it to gullible journalists that way?
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BREAKING NEWS: “Apple centers Apple logo on back of iPhones!!!”

The usual obsessives obsess out over it.

Me: “hmm... meh”
 
StaceyMJ86 said:
I actually like the color camera bump. I think the camera bump would look weird on the gold and silver phones if it was black. The color camera bump make the back of the phone look better.
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You know what would make the back of iPhones look better?

NO CAMERA BUMP AT ALL.

Kinda like they used to have, when they looked better.
 
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wigby said:
There are 100x more lightning cables, adapters and accessories in the world than USB-C so saying that lightning is dead is absurd. Lightning might be a dead end technology but it could takes years before anyone is affected by its limitations. Right now its only limitations are minor speed and power delivery issues that no one even notices. USB-C compatibility between all devices just looks nice on paper but has little real world consequences.

Apple has always embraced proprietary connections just like they embrace their own app store, OS and ecosystem. their customers actually prefer that. Adding USB-C to iPhone will make little difference to anyone and will piss off the majority of users.
Click to expand...

There will always be one or two knuckleheads advocating “the death of Lightning” - as you have pointed out, on iPhones Lightning makes more sense and is ubiquitous - plus, several other accessories and devices from Apple use Lightning as well.

Having the iPad Pro adopt USB-C was, IMO, a stupid mistake - it was included solely to provide driving an external 4K display, which :

a) nobody does
b) could be done easier via AirPlay wirelessly

Finally, the Lightning port still has room to grow. While it is still at USB 2 compatibility and speed, it also only uses one side of the 8 pins of the connector. The prior generation iPad Pro 12” actually has a port that uses both sides, so technically can do faster USB 3 transfers, but Apple never followed up with corresponding cables, or activated that ability (most likely because some knucklehead at Apple was holding out for USB-C in the iPad Pro in 2018).

I’ll be curious to see which direction this will go, now that some knucklehead at Apple got fired for basically damaging the brand and sales.
 
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Khedron said:
Would be nice if that charger was included with your $1500 phone instead of being a $79 extra expense

But Tim is too cheap to even give a SIM eject tool
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Seems you have a tiny axe to grind, there.

a) unlocked iPhones have SIM eject tools.
b) I use a $20 higher capacity fast charger from Amazon.
d) The iPad charger costs $29.99 from Apple, not $79.99
 
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ZeitGeist said:
You know what would make the back of iPhones look better?

NO CAMERA BUMP AT ALL.

Kinda like they used to have, when they looked better.
Click to expand...

True, but the camera has been the principal or at least one of the principal year-to-year marketing points, I mean technological improvements ;) and there are limits to what can be done/improved without adding some physical bulk.
 
ZeitGeist said:
You know what would make the back of iPhones look better?

NO CAMERA BUMP AT ALL.

Kinda like they used to have, when they looked better.
Click to expand...

That’s your opinion just like my opinion is that I don’t mind the camera bump at all and it don’t look bad. Even the new camera bump don’t look all that bad (it finally grew on me) It never bothered me with any of the iPhones.
 
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ZeitGeist said:
There will always be one or two knuckleheads advocating “the death of Lightning” - as you have pointed out, on iPhones Lightning makes more sense and is ubiquitous - plus, several other accessories and devices from Apple use Lightning as well.

Having the iPad Pro adopt USB-C was, IMO, a stupid mistake - it was included solely to provide driving an external 4K display, which :

a) nobody does
b) could be done easier via AirPlay wirelessly

Finally, the Lightning port still has room to grow. While it is still at USB 2 compatibility and speed, it also only uses one side of the 8 pins of the connector. The prior generation iPad Pro 12” actually has a port that uses both sides, so technically can do faster USB 3 transfers, but Apple never followed up with corresponding cables, or activated that ability (most likely because some knucklehead at Apple was holding out for USB-C in the iPad Pro in 2018).

I’ll be curious to see which direction this will go, now that some knucklehead at Apple got fired for basically damaging the brand and sales.
Click to expand...

I agree with you about lightning... however, USB-C on iPad Pro also allows for external hard drives to be directly connected & accessed via the Files app.
I think that’s a big deal for many that previously had hobbled together workflows.
 
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NikRib said:
Just like everything else, they’re dropping the iThis and iThat going with Apple-this. Never called it the iTV or the iWatch.
Removing everything related to Steve Jobs, iGuess.
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Except Steve Jobs introduces the Apple TV back in 2007. There’s also Apple remote, Apple store, Apple mouse etc introduced under Jobs. I think it’s basically because the i is getting stale and getting hard to trademark
 
I don't get why so many in here are talking about them removing the "i" from "iPhone" and just calling it Apple Phone. This article (and any rumor that I'm aware of) doesn't say that. It's just saying that they are removing "iPhone" from the back of the phone. The iPhone is so ubiquitous and the name is so well known that they can get away with it.
 
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NikRib said:
Just like everything else, they’re dropping the iThis and iThat going with Apple-this. Never called it the iTV or the iWatch.
Removing everything related to Steve Jobs, iGuess.
Click to expand...
Apple Pad sounds... terrible.
 
Northern Man said:
For phone owners who can't quite figure out where the middle of the phone is, please place the Apple on the charging device.
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Like, a Granny Smith Apple or an Envy Apple? Will placing an Apple on the charger give it more "Juice"?
[doublepost=1567985200][/doublepost]
Pakaku said:
It might just be me, but the idea of placing a phone down on its screen makes me feel kind of uncomfortable
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You DO have to take it out of your pocket first. And let go of it for just a little while.
[doublepost=1567985562][/doublepost]
ZeitGeist said:
There will always be one or two knuckleheads advocating “the death of Lightning” - as you have pointed out, on iPhones Lightning makes more sense and is ubiquitous - plus, several other accessories and devices from Apple use Lightning as well.

Having the iPad Pro adopt USB-C was, IMO, a stupid mistake - it was included solely to provide driving an external 4K display, which :

a) nobody does
b) could be done easier via AirPlay wirelessly

Finally, the Lightning port still has room to grow. While it is still at USB 2 compatibility and speed, it also only uses one side of the 8 pins of the connector. The prior generation iPad Pro 12” actually has a port that uses both sides, so technically can do faster USB 3 transfers, but Apple never followed up with corresponding cables, or activated that ability (most likely because some knucklehead at Apple was holding out for USB-C in the iPad Pro in 2018).

I’ll be curious to see which direction this will go, now that some knucklehead at Apple got fired for basically damaging the brand and sales.
Click to expand...

I am sad about losing the MagSafe connector.
 
Blaze4G said:
Most people have lives outside of work. Go to work and then go out at night, let's see how long that charge from the night before last.

They plug in over night out of necessity, otherwise they wont get a full charge.

I like how you toss out random percentages pulled out of the air. Anyways, as I said, you charge your phone at night out of necessity. I sometimes charge my phone at night, sometimes I charge it in the morning. I am not forced to charge it at night. I have a choice, an option...where either way, my phone will be atleast 95% when I leave home in the mornings.

Same reasoning was said by many here when they didnt have wireless charging. Now they have it they dont want to go back.
Click to expand...
The charge isn’t from the night before, it’s from that morning, before you left home. Presumably you do sleep, why would you not charge your phone at the same time? Two birds with one stone and all that. But hey, whatever floats your boat.

Do realize though that if you’re going to clock 8 or 10 hours a day on your phone, you’re not most people. Sounds like you could benefit from a higher wattage charger, Apple sells a 12W for $19.99.
 
Gherkin said:
I don't get why so many in here are talking about them removing the "i" from "iPhone" and just calling it Apple Phone. This article (and any rumor that I'm aware of) doesn't say that. It's just saying that they are removing "iPhone" from the back of the phone. The iPhone is so ubiquitous and the name is so well known that they can get away with it.
Click to expand...

Because:
  1. Apple seems to be going the Device/Service naming scheme generally
  2. It's fun to speculate
Of course none of us knows. We're all just guessing and expressing opinions. Including those who confidently declare there is 0% chance of this or 100% chance of that. It's all just good clean fun.
 
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PickUrPoison said:
The charge isn’t from the night before, it’s from that morning, before you left home. Presumably you do sleep, why would you not charge your phone at the same time? Two birds with one stone and all that. But hey, whatever floats your boat.

Do realize though that if you’re going to clock 8 or 10 hours a day on your phone, you’re not most people. Sounds like you could benefit from a higher wattage charger, Apple sells a 12W for $19.99.
Click to expand...

Yeah, I got a usb-c pd charger for my car, & honestly... it charges so fast, I can get away w/ NEVER charging my XR at home... only anytime I’m in the car.
 
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