I have to say this again every year. The only reason they keep on breaking the record is they keep adding countries every year. It's all about the papers and Cook is the real opportunistic here. Get all the attention from the media and Apple will be all over the news for a couple days. I can walk to Apple Store today to get an iPhone 6s no problem except for the rose gold.
THIS. Apple is a master of psychology. While there are some out there that see through their smoke and mirrors, many out there do not. This new "sales record" is nothing more than Apple manipulating several things to make things look better than they are. Once again, it's something they're good at, and until people actually realize what's going on, it's not going to change.