Of course no-one wants a phone that's going to be considered dated in 2 months.
Not that I'll be buying the ugly X phone either though.
This exactly for me - I have sufficient disposable income to buy the iPhone X:
1. If I didn't consider it so ugly compared to *all* the previous models (the screen bump is a huge aesthetic flaw)
2. If I didn't consider the 1400 USD that it costs here including sales tax to be very poor value for money for a phone, compared to a laptop - especially as it won't provide that much more utility compared to my existing phone, it won't make me more productive (probably the opposite).
I think that this will be the worst year wrt iPhones in a while...
Apple is obviously not "doomed", but the luster is starting to wear thin, they've meeting resistance to a number of their directions (Touchbar, USB-C, Trashcan non-expandanable Mac Pro). I think the iMac pro is also a meh choice - what pro wants to tie their screen to a computer - especially considering the retina image-retention issues.