Yea sheeple isn't the ideal word. That's why i changed that to "on demand generation". I think that fits much better.
EDIT:
As for Tim cook, i don't know the man. He could secretly be a axe murderer for all I know, or mother tere`sa reincarnated. Apple doesn't need to listen, people who work for apple and buy their products do though. And the investors do too.
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See i like many others here feel the opposite way. Especially with all the healthkit advancements will have with the pressure sensor. Isn't having opinions a great thing