Apple will definitely acquire Tidal, as it perfectly fits their strategy ("to be the place where music happens").
However, they're surely not in a hurry; they will let them... Cook in their own chowder for another while.
Cook would be an idiot to give the green light to buy Tidal. You can be assured that if Apple does that, the entire music industry will slam the door shut on him and will ask the government to kick his a$$ for one reason:
MONOPOLY.
It IS colossally stupid to buy Beats and then Tidal both, and all the while trying to propose rate changes to force Spotify to comply. All this alone makes Apple a bigger a$$--le. They can't afford to have that kind of image with this ' My Way or the Highway ' attitude anymore especially unjustifiable with Cue around, who's been part of the problem.
Not only that, if Apple buys out Tidal, the TV industry will be more reserved and cautious and say ' F U Cook. No TV deals for you '.
I highly doubt the Tidal purchase has anything to do with the lossless audio stream quality and more to do with killing the competition and grabbing more libraries of albums. Why the hell would Apple want to do that when they should be FOCUSING on improving Apple Music and spin Beats Radio out as a separate app to clean up the UX.
The answer is NOT BUY! BUY! BUY! BUY! That reeks of laziness.
"To be the place where music happens?". Give me a break! The REAL place where music happens was MTV and they pulled it off masterfully in the 80s and 90s, far better than what Apple can.
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Oh man. I hope TC responds in the form of a highly polished, rap video in bed with Dre and a Kanye lookalike.
He really needs to get street on this, throwing lead out of a gat Cupertino style, West coast.
Pfft! Cook is not ' street ' enough to handle Tidal.
The biggest problem with Apple and their execs is because they have a " Valley Girl " mentality. Even Cook. Apple needs a real boss, EAST COAST godfather style.