But the "Next-Generation iPhone" already exists. They would never name it that! This should be the "Next-Next-Generation iPhone". 
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New Photos of Claimed Next-Generation iPhone Parts Include Display Shield
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Does nobody realise that Apple's release schedule stretches far beyond reveal day?
They use leaks to build anticipation, create headlines (NEW iPHONE at least once a week for 3 months...) and keep attention firmly set on their own products... They really couldn't care less about keeping the final design secret, when a gradual and controlled leak of information just butters the customer base up for when the thing eventually does come out! More anticipation = better results for them to report on.
When Tim Cook makes quips about 'doubling down on security' he is simply creating discussion on forums like this down the line...
They use leaks to build anticipation, create headlines (NEW iPHONE at least once a week for 3 months...) and keep attention firmly set on their own products... They really couldn't care less about keeping the final design secret, when a gradual and controlled leak of information just butters the customer base up for when the thing eventually does come out! More anticipation = better results for them to report on.
When Tim Cook makes quips about 'doubling down on security' he is simply creating discussion on forums like this down the line...
I think rather that the point of it would be to totally devalue the importance of leaking products by reducing any believability. In this case individuals would have less of an incentive to leak products.
Imagine it. Next year, prototypes come out and people say, "it's probably just another red herring".
Problem would be that it would reduce media exposure for apple. It is this that makes it unlikely.
Yea, but there was not one part for that tapered design. Besides, why stopping speculations? This is MacRumors.com not Macfacts.com.
And this current design is significantly different. Where is your point?
Except the roadmap predeated SJ's death. Also, the Retina iPad wasn't a flop either. I get tired of people stating that everything is bad after someone died. SJ's herritage is also to set up the company for success, put the right people in charge, get the concept straight. No one changed that since - or did you see them hiring mediocre people? I didn't.
Do you think that - even if reverse engineered, you can do that quicker than Apple - especially if Apple controlls the production and logistic fields by tying up most of the resources by contract to them? What good does it do that you can make a copy if you cannot get enough screens and chips?
iPhone looked like iPhone 3G and iPhone 3G
another theory
Sure, but if it's a 4S successor, then they wouldn't rev the hardware. They might simply tweak the internals with more memory or a slightly faster processor. For all that it is subtle, this supposed leak is too much of a redesign to not be a new device.
Yeah the white actually looks pretty bad. The black looks amazing. Sucks tho because I looooove the white 4/4S.
Looks like I might be back to black.
The difference is that there was no single part leak from that rumored tapered design, not one.
Prior to the introduction of 4S, if I recall correctly, Arn the owner of Macrumors.com said very astutely that he would guess there will only be iPhone 4S because all the part leaks were pointing toward another iPhone 4 design not the tapered design.
Apple can double down on security for all they want but it's simply impossible to lock down all the part suppliers and manufacturers overseas. For instance the new 4" iPhone display size rumor has been circulating in Korean internet forums via LG employees for a while now as with the information about the new Retina Macbook Pro.
If you "just" put it in your pocket you take the whole thing out to look at the time/take a call/whatever - the orientation of the phone doesn't matter that much. In a shirt pocket this will be annoying - unless the home screen in IOS6 rotates (anyone knows if it does?)
Also - in a dock you need to connect your headphones to the dock itself - this is just plain stupid.
It's a friggen joke....
Yes... because I totally believe that everyone on MacRumors goes to the same Apple store and gets into the same line on launch day.
a really good joke at that... With oh so much truth to it.
But the "Next-Generation iPhone" already exists. They would never name it that! This should be the "Next-Next-Generation iPhone".
No. Never. Ever.
Or, do they? PS: After a while, you just drop the "new" - now, also look at all the iPods. I don't see any numbers etc. behind their name.
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"Mode Fiction" ON
Maybe apple wants to ensure a better match with the market:
They keep the same design, mostly same hardware (A5X which is 2 years old, meanwhile samsung has already announced its upcoming Arm Cortex A15 based processors for the end of the year, maybe the galaxy note 2 will be powered with it / 512mo RAM / same camera) and just make the screen taller with a non genuine HD resolution to avoid problems with iOS.
At the same time, with all the medias busy with these leaks, they could peacefully work on the true iPhone 5
The two tone back of the new iphone is part of the innovation. That and the 5th row of icons. What really stands out is how Apple was able to move the headphone jack to the bottom. Must of taken them a full year to figure that out.
What has the iphone team been doing for the past year?
you will see come September 12th.
Didn't realise you knew everything that was going to be introduced, care to tell us all what you know?
Hmm, still not happy with purely stretched lengthways screen (if it turns out to be like this design). The only real benefit is video in landscape orientation, but then I don't know many people who watch films on their phone - by far the main use is YouTube videos, but then the vast majority of YouTube videos I've seen aren't 16:9 either, they're 4:3. That leaves a lot of blank screen area if you're only stretching one way. :\
Almost half the length of the phone would be wasted space with a 4:3 image...
Almost half the length of the phone would be wasted space with a 4:3 image...
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On the latest iPad commercial the voice-over ends with "on iPad" instead of the usual "on the new iPad"
I think this will be the naming scheme from here on out. After the product has been on the market for X amount of time they drop "new" and just call it by the name e.g. iPhone.
Anyway, back to the original post and the "Protective Shield" matter.
Could this be an attempt to make the phone waterproof?
NOW THAT WOULD BE COOL!
There is a service which makes iPhones waterproof. (At one exhibit, they had a working phone in an aquarium.) The shield here is rather to radiation - would be my guess. There are brain tumors linked to cell phone radiation - especially with one cell phone AT&T had. There is a class action law suit going on right now. Now, I could imagine that the iPhone has a shield for that behind the screen. Back to be water tight: There were rumors one time that the company which does make iPhones watertight was in talks with Apple. Yes, this would be cool. There are no leaks or hints since that rumer though which makes it less likely.
I just think rumor sites are just plain gullible. Nothing special about Tim's secrecy.
Lol what?
1. They repeated it with the 4s.....
2. The 3gs and the 4s both resembled their preceding generation......
I guess I'll have to get deeper pockets.
Do you see what I did there?
nicely done.
Yep. Exactly my point. Would be more in line with most of their products. Actually, the iPhone is the one sticking out with a number. Mac Pro, iMac, Mac Mini, iPod, and Apple TV all have more than one generation but no iterating number in the name.
My guess is that these leaks are legit:
A company can't make millions of devices "secretly".
There are way too many entities involved in the process creating huge potential for leaked parts/designs/photos/etc.
Apple would not purposely release "fake" leaked parts. Go back to business school if you think they would. Business 101: Deceiving your customers is bad business.
No decision-maker in their right mind would approve "deceptive" leaks. Especially not for a product under such scrutiny as the iPhone. It could (would) be traced back to the company and that would be a huge blow if consumers discovered that Apple purposely released inaccurate parts to decieve people.
My opinion is that this is going to be the next iPhone. Personally, I'm excited. I think it looks great, I think the size is great, and if the rumors are true -- I'm going to be extremely satisfied with the improvements.
EDIT: I suppose it's important to qualify my post by saying that I don't doubt Apple would purposely "accidentally leak" genuine parts to build a buzz... but they likely don't have to do so since the parts seem to leak on their own.
A company can't make millions of devices "secretly".
There are way too many entities involved in the process creating huge potential for leaked parts/designs/photos/etc.
Apple would not purposely release "fake" leaked parts. Go back to business school if you think they would. Business 101: Deceiving your customers is bad business.
No decision-maker in their right mind would approve "deceptive" leaks. Especially not for a product under such scrutiny as the iPhone. It could (would) be traced back to the company and that would be a huge blow if consumers discovered that Apple purposely released inaccurate parts to decieve people.
My opinion is that this is going to be the next iPhone. Personally, I'm excited. I think it looks great, I think the size is great, and if the rumors are true -- I'm going to be extremely satisfied with the improvements.
EDIT: I suppose it's important to qualify my post by saying that I don't doubt Apple would purposely "accidentally leak" genuine parts to build a buzz... but they likely don't have to do so since the parts seem to leak on their own.
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I hope so. Once a product category gets to a mature state there's no need to costantly change the name. What matters is the brand: iPhone.
They don't want to get into a tit-for-tat specs war with the likes of Samsung. It's about differentiation and that comes from the ecosystem. Apple's iPhones are wonderful devices but what makes them more valuable to the consumer isn't the amount of RAM or the number of cores, it's the App Store and iTunes and iCloud. It's the fact that no one offers the degree of integration that Apple offers. Sure, the hardware has to stay competitive but they aren't going to win mass market consumers by engaging in check-list competitions. Most people don't care about that stuff.
It's an iPhone - that means it's part of the ecosystem that only Apple can delivery. That's what matters.