The last Mac v PC ad aired in 2009. Yeah Cook throws out some red meat at keynotes but that's not the same as taking cheap shots at competitors via ads. Apple's not out on social media taking cheap shots the minute a competitor releases a new product. This new Pebble ad campaign would be perfectly fine with out the petty reference to Jony Ive.
Again, apple did 66 of those ads and what does the dates they ran have to do with it? Jeez, apple was worse doing it than pretty much anyone. I don't know of anyone that wasn't sick of those ads.
Applebot's sure are a bunch of hypocrites. I prefer their products, but jeez, I don't get how some seem to think apple is a member of their family. They are in it for the money, period. They are a company, period.