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"Breathe Apple, it's just a music player"
- Archos, 2001

"Breathe Steve, it's just a phone"
- Blackberry, 2007

"Breath Steve, it's just a tablet"
- Microsoft, 2010

"Breath Jony, it's just a watch"
- Pebble, 2014

Breathe lost an E between 2007 and 2010?
 
Argh... don't do this, Pebble!!
I own a Pebble and love it, it works great with the iPhone which I also love. And I want it to continue to work with future iOS updates and remain in the app store. Angering Apple with childish attacks is NOT a good idea and not conducive to the safety of its future on iOS devices. You only have to look 1 story above this one to see how that worked out for PayPal.
 
Angering Apple with childish attacks is NOT a good idea and not conducive to the safety of its future on iOS devices.

The watch managed to work this long without Apple's help, I don't think this will change anything.
 
Pebble will always be a player in the sub-$350 smartwatch market.

Not everyone is going to be willing to spend that much money on a watch with a one-day battery life. Granted, Apple Watch will most likely be very successful, but having less-expensive alternatives is also good.

OK... so why mention Apple at all... if they're clearly in completely different markets?
 
The watch managed to work this long without Apple's help, I don't think this will change anything.

I hope you're right, but p:apple::apple:ing Apple off isn't a good idea as then they may get annoyed enough to actively block it. It's already a competitor now that there's an Apple Watch, so they won't need much excuse - all they have to do is say "sorry, this is now classed as duplicated functionality" and kick Pebble's app off the store, rendering it useless.
 
I don't really get what Pebble is trying to say here, but certainly doesn't seem as hostile as the Samsung campaigns do. I have ti agree with some of the other people on here that say, "Companies who poke fun of other companies are scared." In the context of Apple it makes sense that competitors would be scared and in response to those who are harkening back to the days of the 'I'm a Mac' campaign, I would say Apple probably was a little scared. I certainly didn't see as many Macs in the wild back then as I do now.
 
You can't just make an exception for the Mac vs. PC campaign. It lasted for years and was the staple of Apple advertising at the time: Making swipes at their competition to tout their own products.

It doesn't matter that they don't do it now. They did it then.

Apple had 5% of the computer market, Windows had 95%. That's when you make fun of the competitors. So if Pebble (or Microsoft, or Samsung) try to make fun of Apple, it's clear to everyone where they see themselves in the pecking order. Far, far, far behind Apple.

And Pebble, what would you pay to have a designer like Jony Ive?
 
OK... so why mention Apple at all... if they're clearly in completely different markets?

They're not in completely different markets. They're both making smartwatches.

It's just Pebble is making a less expensive one with a much longer battery life.

And mentioning Apple in their ad is getting them lots of publicity. We're already at 8 pages of comments here.
 
For the love of God. The Apple watch hasn't even been released yet and they are already running scared. :rolleyes:

Can manufacturers not advertise on their products own merits? Must they always make cheap swipes at Apple?

Eh, Apple did the same when IBM entered the marketplace and when Microsoft released Windows 95. The difference is, Apple survived that onslaught (barely). Pebble probably won't be so lucky.
 
Apple had 5% of the computer market, Windows had 95%. That's when you make fun of the competitors. So if Pebble (or Microsoft, or Samsung) try to make fun of Apple, it's clear to everyone where they see themselves in the pecking order. Far, far, far behind Apple.

Well, duh. :D

I don't think anyone here was questioning who the larger company was...

----------

Eh, Apple did the same when IBM entered the marketplace and when Microsoft released Windows 95. The difference is, Apple survived that onslaught (barely). Pebble probably won't be so lucky.

Heh, the percentage of people who want to pay $350 for a smartwatch will be remarkably less than the percentage of people who want to pay $199 for a smartwatch.

Bet on that.
 
Because it gets a reaction? For better or worse...

Yeah that's true.

People are talking about Pebble now.... but only because they mentioned Apple.

If Apple hadn't announced a smartwatch... I wonder what Pebble's new marketing strategy would have been?
 
They're not in completely different markets. They're both making smartwatches.

It's just Pebble is making a less expensive one with a much longer battery life.

And mentioning Apple in their ad is getting them lots of publicity. We're already at 8 pages of comments here.

Ok... different price brackets then. Apple will NOT be making a $99 smartwatch.

But well done, Pebble! You make a product that Apple also makes!

(it's not even released yet... but yeah!)
 
Ok... different price brackets then. Apple will NOT be making a $99 smartwatch.

But well done, Pebble! You make a product that Apple also makes!

(it's not even released yet... but yeah!)

Actually, it's more like Pebble makes a product that will work on both iOS and Android, and is interchangeable. Apple's product will only work on iOS.

If anything, that will keep Pebble going as long as they maintain a good business strategy.
 
Says the fanboy of a company who participated in this juvenile practice for nearly a decade. lulz

not quite -- what company did the apple/pc ads target, specifically?

they never said. it targeted an entire platform, not a company. and it worked.

these? won't.
 
I suppose everyone has forgotten about Apple's "Get a Mac" advertisements. I would put those at least on the same level of fun-poking as Pebble's.
 
haha cool

It would be nice if iOS allowed pebble to reply to an SMS / iMessage.

Even something simple Pebble.

I like my Pebble for all the features mentioned (long battery, water proof etc) but I miss not being able to reply or pick up a social call.
 
Pebble won't sell enough to sustain itself

I was just on the Pebble website. They say they have 130 employees and seem to have a lot of open positions that they are hiring for.

They are based in Palo Alto, where presumably salaries are high. So if the average salary is 60,000 they are spending $7.8 million on salaries alone each year, not to mention benefits, research and development and other costs.

Once the Apple watch is released, how many $99 watches will Pebble need to sell to sustain their costs and make a profit? I don't think Pebble is going to be selling 15-20 million watches a year.

This company is going down. Too bad, they seem like a cool company.
 
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