With the introduction of the iPhone only hours away the buzz in the Canadian market is loud. It looks like Rogers Communication Inc. has a great opportunity to take a strangle hold of the Canadian cellular market. Since both Bell and Telus dont use the technology that the iPhone needs they will be shut out of the hype and unable to offer this sleek phone.
With the announcement of better data pricing by Rogers Communication Inc. on Wednesday I personally did a 180 degree turn and decided that I want to get an iPhone. I qualify for an upgrade, but I was shocked to find out that I was not able to get an iPhone. At first you may think it was because they are all sold out, unfortunately the real reason is that Rogers Authorized dealers across metro Toronto have agreed not to sell upgrades as detailed in this email I received earlier.
Launch Day Friday July 11th is now a little more than a day away. Due to the limited supply of product, the Rogers Dealers have taken the following position which is being endorsed by Rogers.
First Priority Product will be reserved for NEW ACTIVATIONS "VOICE & DATA PLANS" ON 3-YEAR TERMS ONLY. (Friday). Depending on remaining stock, Second Priority will go to Hardware Upgrades where DATA Plans are being added. (Saturday*- Monday) Third Priority, subject to available inventory, will go to Hardware Upgrades where there is a Data Plan and / or the account is fully eligible. Probably after Monday Corporate upgrades; will not begin until at the very earliest on LATE NEXT WEEK, depending upon Inventory status.
I am sure you can imagine my surprise to find out that Rogers Communication Inc. was going to not allow its own existing customers to upgrade, rather they choose to push them aside. I started to wonder how would the average Canadian react to this, after about an hour I felt that this was a big enough deal, and I couldnt imagine that the CRTC or the Government of Canada could allow such discrimination. You would think following the up rising that took place on the web during the last 10 days Rogers Communication Inc. would have learned the value of the customer and of customer service. Instead they choose to treat their existing, loyal customer base like trash. I cant fathom why a company as big as Rogers Communications Inc. and that has so many intelligent people working for them can make so many bad decisions in a two week period.
I know that my words fall on deaf ears since I am just a small customer to Rogers Communication Inc. and my complaining does not have any effect. But I write this article with the hope that others in the same position as me will let their voices be heard and perhaps with enough people making a big enough deal about this so things can change in the future.