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I note that his statement
1) Ignores that most products like computers should be updated MORE than just once a year.
2) Doesn't even mention a category that would include machines like the Mac Pro (and probably most computers other than laptops for the school year)
 
Finally... the truth!

I have to say though, they could have just moved Macworld to a different month. IMG would have agreed, so that's obviously not the issue. I guess it really is that trade shows dont matter anymore...

But look at what he's saying. Their product cycles are throughout the entire year. There's no optimal month to produce the kind of everything-but-the-kitchen-sink type keynotes that people have come to expect, so moving Macworld to another month won't make a difference.
 
new iMacs only in Summer ?

So does this truth mean that we might see new iMac late summer only ? What about the talks about just in two weeks, just in this months. just in February ?
 
Even though this was relatively common knowledge, I prefer this type of communication to Steve's constant secrecy. Having juicy stuff to anticipate (confirmed, not rumors) is one of the big things that I miss after switching to a Mac from years of being a PC user. While this doesn't rise to the level of providing us some details to anticipate, it's at least a step in the right direction.
 
So where do the Computers list in this time line???

In a considerably older moment of truth, they stated computer release cycles would be based on parts availability going forward. To me that spells Intel timing.

That could be a big part of why they are bringing chip design in-house. By having a line of chips where they alone determine features and timing, they can align a product release cycle for automotive computing, set top boxes, and personal spacecraft navigation.

Rocketman
 
So does this truth mean that we might see new iMac late summer only ? What about the talks about just in two weeks, just in this months. just in February ?

It doesn't mean anything for certain. It is very vague and doesn't even mention macs. For now, check for new rumors or the macrumors buyers guide
 
You guys read too much into this. Phil is basically stating what we already know.

This past Holiday season the MB and MBP were released.
The past educational season was the Mac + iPod Touch promotion.
The iPods were all revised last October.
Both iPhones were released in June (first one in June 2007 - 3G in June 2008)

It doesnt mean there won't be refreshes midway through the product cycle. The first gen phone was upped to 16 gig in Feb. 08.
 
You guys read too much into this. Phil is basically stating what we already know.

This past Holiday season the MB and MBP were released.
The past educational season was the Mac + iPod Touch promotion.
The iPods were all revised last October.
Both iPhones were released in June (first one in June 2007 - 3G in June 2008)

It doesn't mean there won't be refreshes midway through the product cycle. The first gen phone was upped to 16 gig in Feb. 08.

I agreed, I don't understand about all the fuss in this thread.

I just wondering about MacPro and AppleTV.
MacPro and displays should see an update at any moment. If there is a delay, I would think the latest possible scenario would be at WWDC.

AppleTV also should be around now, unless Apple is dropping the ball on it for good.
 
So where do the Computers list in this timeline???

Yeah was wondering the same thing after reading:

He noted that Apple marches to certain annual product cycles: the holiday season (Novemberish), the educational buying season (late summer), the iPod product cycle (October), the iLife development cycle (usually March), the iPhone cycle (June).


So which cycle is for the Mac Computer? The only cycle not specifically not mentioning actual hardware is the so called Novemberish mention and the Late Summer cycle. So we wait until these cycles come and go for the next Mac Computer updates.

I think it is ironic that he doesn't specifically mention their computer line up. Perhaps that goes in Line with their new consumer emphasis? Time will tell, but I think we have already had a sneak peak!
 



Schiller, however, also admitted that having to come up with a "dazzling" show each January was unsustainable. He also admits that January does not fit into the Apple's natural product timelines, which he specifically spelled out:

Article Link: Schiller on Apple's Yearly Product Timelines

where is a mac event in apple's schedule?? if it isnt in there, how is the consumer supposed to know when to hold off buying? - all the other products have 'reliable' refresh dates - why not have at least ONE for the mac?:confused:

however i still love:apple:
 
Mac still king

The Mac computer line brings in more than half of Apple's revenue. It's their flagship product.:apple:
 
You guys are reading WAY too much into this. Take Pogue with a grain of salt.

Note that Pogue is paraphrasing Schiller and Schiller may not have actually said "Novemberish", "June", etc. Schiller most likely was speaking generally: holiday season, back-to-school season, iPod product cycle, iPhone cycle, etc. And Pogue filled in the months himself for the blog. AFAIK, March has not had anything to do with the iLife cycle; January was usually when Apple has released iLife updates.
 
That is so true. I can tell you that my son was pissed when his new college Mac Book was obsolete 5 months after we bought it because of the January release schedule. It would make a lot more sense to release them before school starts. The last thing Apple wants to do is alienate college students who will eventually be running the business world.
 
JGowan said:
So... when is the best time to be buy a Pro tower?! I really was looking forward to more Mac Pro upgrades because I'm on an 2002 Quicksilver G4!
As soon as new ones come out. If you need one right now then buy one. The next Pro towers will probably come out between mid April and early June.
I was (mainly) speaking to the fact that Schiller didn't have a time in the year where we can expect computers. I realize what you said, but after 7 years, I'm certainly not buying year-old tech. The current pros were rolled out the first week of January 2008. I want my $4K to count for the best available. I've waited this long, I'll wait a little more.

Surprisingly, the G4 is holding it's own.
 
That is so true. I can tell you that my son was pissed when his new college Mac Book was obsolete 5 months after we bought it because of the January release schedule. It would make a lot more sense to release them before school starts. The last thing Apple wants to do is alienate college students who will eventually be running the business world.

5 MONTHS?

Your son has NOTHING to be pissed about.
 
Really? Where are the Quad-core imacs? Or the upgraded Intel mac minis? I think the mac cycles are tied to nothing but whenever the heck apple wants to release them
Apple's computer update cycle is tied to intel the same way it was tied to IBM and to Moto in the past. That doesn't mean Apple is going to update every product line instantly once a new CPU comes out, but if there is no new desktop CPU out then we won't see a MacPro update.

That is so true. I can tell you that my son was pissed when his new college Mac Book was obsolete 5 months after we bought it because of the January release schedule. It would make a lot more sense to release them before school starts. The last thing Apple wants to do is alienate college students who will eventually be running the business world.
Obsolete? Really? For 5 months your son's MB worked fine then all of a sudden it became a useless door stop no longer able to do function like it had in the past? Tragic...


Lethal
 
Obsolete? Really? For 5 months your son's MB worked fine then all of a sudden it became a useless door stop no longer able to do function like it had in the past? Tragic...


Lethal

Not to mention that in 5 months almost every other company would have already had made a computer "obsolete"
 
I note that his statement
1) Ignores that most products like computers should be updated MORE than just once a year.
2) Doesn't even mention a category that would include machines like the Mac Pro (and probably most computers other than laptops for the school year)

Yep that's the thing that struck me. Phil spoke his mind and it's quite obvious the Mac line up was not on his mind nor in the forefront when he answered this question! What he didn't say says a lot about the future priority of the Mac computer line up. Oh well! I think many more are going to be inclined to building hackintoshes! Really not much of a choice. Oh wait one can always waits till Apple gets around to it!--))
 
Not to mention that in 5 months almost every other company would have already had made a computer "obsolete"
In before the component manufacturers that provide those companies parts to make those computers obsolete. :D

If Apple can do more updates without being tied to events I'm all for it. Save some money and do silent updates for minor things and hold an event on campus otherwise.
 
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